Marketing Executive

Job description / Role

Job Description

- Design and execute both online and offline marketing strategies to increase visibility, brand reach and achieve the objectives and KPIs set at the business level.
- Coordinate and review the digital marketing strategy as well as the management of content in social media of the assigned hotel following the brand standards as well as the principles and line of communication established in the company and based on the strategy set in the annual social media plan
- Coordinate and manage the relationship with agencies and third parties, such as, among others, advertising, design, event management, digital marketing agencies, ensuring the correct implementation based on the established marketing strategy and plans.
- Control the creation and design of all media and branding materials, both printed and digital, ensuring that they are produced following the standards and
- Control marketing budget spend: management of purchase orders, invoices, supplier budgets, and production orders.
- Management of databases and launch of newsletters and promotional and brand communication actions.
- Work in perfect communication with colleagues, superiors and subordinates, ensuring effective, truthful and fluid communication in all directions.
- Implementation of branding and performance campaigns as well as activation of inbound and outbound marketing actions.
- Coordinate the creation and design of social media content in various formats and supports.
- Supervise the corporate image policy and brand standards applied to the external and internal content of all communication platforms and media of each hotel and brand. At the same time, coordinate the production of photographic and video reports following the corresponding brand standards and manuals.

Requirements

- University degree in Marketing, Business Administration, Advertising and Public Relations or similar
- Excellent communication and teamwork skills.
- Proven experience in the area of Communication and Marketing, preferably in the hotel industry.
- Analytical skills to evaluate campaign performance and adjust strategies as needed.
- Demonstrable ability to multitask and meet deadlines
- Good ability to organize and prioritize tasks
- Professional knowledge of MS Office.
- Problem-solving mindset
- Proactive attitude with the ability to manage varied tasks and projects simultaneously and with different execution deadlines

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.