Job closed
Ref: LP452-392
Job description / Role
JOB PURPOSE
- Manage end to end marketing campaign to help up sell and cross sell to existing customers.
- Manage and use all e-channels effectively and at optimum level to execute marketing campaigns.
- Streamline MIS & reports sent to business.
- Optimum usage of CRM, analytical & statistical tools available for campaign management and segmentation.
- Critical Business reports and segment portfolio management.
Quantifiable
- Financial, Process and Qualitative Objectives
- Cross sell target
- Revenue generation through segmented marketing campaigns
- Optimum usage of all e channels available and effective channel management like SMS Banking and Online banking.
Non Quantifiable
- Drive customer value through fine tuning price and benefits for convenience & increasing revenue
- Research, develop and select the best possible offering for the Customer consider numerous factors like target demographics, customer behaviour and value for executing the marketing campaigns.
Key Results Areas
- Enhance product awareness levels within ADCB & assist in reaching out to all segments of the customer base expatriates and UAE Nationals.
- Build on cross sell opportunities through various promotional offers so as to reduce cost of acquisition.
- Innovate on bundled value proposition to improve customer experience
- Attract and increase volumes of new to bank good profile customers in addition to enhancing cross penetration levels
- Reduction in Customer attrition
- Promote ADCB services and offerings using the right offering and channel.
MAIN TASKS & RESPONSIBILITIES
- Manage CATS expectations by meeting requirements on call-out bases and tweaking product offerings. Run all campaigns through CRM and extract conversion details from there.
- Work closely with segment and marketing to design and roll-out ATM and E-Mail campaigns.
- Develop campaign strategies and recording program notes with financial projections.
- Keep track of new products and services launched by ADCB from time to time
- Enhance bundled value propositions with new/attractive offers and sustenance campaigns.
Requirements
- Must have at least 2-3 years hands on experience in relational database with excellent knowledge of SQL / Oracle procedures and data loading techniques.
- Should possesses strong database architectural skills and demonstrable hands-on and deep SQL and ETL design and development experience.
- Hands on technology components include business analysis, data analysis, mapping from legacy systems strong ability to define undocumented systems; relational databases using SQL Server/ Oracle and Excel
- Worked on large databases in bulk data processing environment.
- Preferable: Experience in OLAP technologies like Business Objects/SSAS or Knowledge of Oracle Business Intelligence Enterprise Edition (OBEE) is desirable.
- Experience in BIG Data Technologies and Tools (Hadoop, MapReduce, Hive, Mahout, Pig, etc)
- Banking experience or knowledge of Business intelligence in a financial environment is a definite plus
- Data mining skills (including data auditing, aggregation, validation and reconciliation), advanced modelling techniques, testing and creating and explaining results in clear and concise reports.
About the Company
ADCB is a full-service commercial bank offering a wide range of products and services such as retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, corporate finance, foreign exchange, interest rate and currency derivatives, Islamic products, project finance, and property management services.