CRM Specialist

Job description / Role

Company:
Our client is one of the leading digital assets companies that provide secure financial services across the GCC. They are currently looking for a CRM Specialist to be based in Bahrain.

Duties & Responsibilities:
• Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
• Map user journeys and optimize campaigns for funnel conversion
• Drive platform retention, loyalty, engagement, and usage metrics for company products and services (e.g. DAU/MAU, purchases)
• Support analysis and enhancement of CRM campaigns
• Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
• Devise ways to improve the usage of the CRM platform by automatic basic, everyday tasks
• Pulling reports from the CRM platform into data visualization tools
• Meeting with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
• Assess and plan data points to integrate with the CRM platform

Requirements

Qualification & Requirements:
• BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
• Minimum of 3 years’ experience in e-commerce business
• Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
• Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
• Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, a conversion tracking
• Excellent skills in MS Office suite of programs
• Excellent command of English, both written and verbally
• Proficiency in building email templates via HTML
• Proficiency in SQL or Python and other programming languages
• Experience in copywriting and/or design is a plus

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties. We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more. Concentrating our resources has created 5 distinct specialist divisions:

• Banking & Finance
• Human Resources
• Oil & Gas
• Construction
• Architecture & Engineering