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Job description / Role
Reporting Line: Marketing Manager/GM Retail
The Marketing Executive shall contribute to, and develop integrated marketing campaigns and marketing related tasks. The marketing executive’s role includes planning, organizing campaigns, events, sponsorship/tie-ups, advertising, public relations and research.
Responsibilities
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
- Gather and organize information to plan advertising campaigns.
- Work with a creative agency produce materials of visual impact and within brand guidelines
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Plan and execute advertising policies and strategies for organizations.
- Assist with annual budget development.
- Process all correspondence and paperwork related to vendor accounts.
- Review samples and proof reading and illustration for advertisement artwork, and provide samples.
- Visit shops to view marketing activities and to maintain consistent image across them.
- Involve key stakeholders for product at each stage of campaign, and report results once completed
- Liaise with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters, etc…
- Liaise with events coordinators, organize and attend conferences, receptions, events and exhibitions, including compiling product and literature lists to display or demonstrate
- Monitor competitor activity and generate leads for products and services;
- Maintain and update POS and in store visuals
- Source and secure sponsorship and tie ups with corporate companies and clubs
- Evaluate marketing campaigns
- Monitor competitor activity
- Liaise, prepare and develop content for social media platforms
- Build up Optica Corporate branding and awareness
- Assist with Corporate Social Responsibility and PR
Requirements
- Minimum of Bachelor's degree
- Minimum 2 years work experience in a similar position
- Knowledge about digital marketing, social media as well as traditional marketing
- Computer literate (MS Office)
- Creative Application (Photoshop/Adobe Illustrator) would be a plus
- Fluent in English mandatory
- Good organizational skills
- Time management
- Communication and Media
- Sales & Marketing
- Active Listening
- Critical Thinking
- Creative
- Deductive Reasoning
- Independence
- Leadership skills
About the Company
As the Kingdom's leading eyewear boutique, Optica has become synonymous with professional and advanced eye care. A 4-decade heritage of making millions of customers happy along with a complete portfolio of products and services ranging from affordable to premium makes Optica the most trusted choice across the region. At present, Ray-Ban, Vogue, Carrera, Emporio Armani, Oakley, D&G, Porsche Design, Tag Heuer, Bulgari and Cartier are only some of the brands on offer at the state-of-the-art outlets that have expanded outside of Bahrain to United Arab Emirates and Qatar. Touted for the impeccable standards of products and services and the technical knowledge of the staff, Optica is a true visionary in the optical field.