Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.

We devise and deliver marketing programmes in over 20 markets across the world, reaching an audience of up to 200 million potential visitors each year. Targeted marketing activity includes advertising online, on TV and outdoor sites, in cinemas and in newspapers and magazines, eMarketing, overseas publicity, co-operative marketing with carriers and other partners and promotions to the travel trade and consumers.