Marketing and E-Commerce Coordinator (Regional Office)

Job description / Role

Marketing and E-Commerce Coordinator (Regional Office) - Qatar Airways - Doha

In this exciting new role you will provide support to both Regional Marketing Manager and Regional Direct Sales Manager for Africa to plan and execute activities, with an aim of supporting regional & station objectives, to increase the profile, awareness and loyalty of all Qatar Airways products, in accordance with the agreed marketing & e-commerce business plans and strategy.

You will contribute to the planning and implementation of the Marketing & E-commerce strategy that targets existing and new markets, as well to increase sales & direct-sales share and self-servicing penetration. Assists in the creation and implementation of the marketing plan and ensure cost effective use of the Marketing spend across the region.

You will work in consultation with the Regional Marketing Manager & Regional Direct Sales Manager to assist in the development and implementation of customised marketing plans for online and offline stations in Africa. You will assist in the structure and implementation of the Regional Marketing plan to optimise QR presence in the region, achieve revenue targets, booking conversion rate and online penetration for Qatar Airways Africa, ensuring to maximize value from marketing spend in all stations. You will coordinate, co-manage and support initiatives from both RMM & RDSM.

You will carry out activities according to agreed budgets, sales volumes, product, and time scales to increase relevant traffic flow to QR.com, sales conversion, increase awareness, and raise QR profile in the region. You will monitor and report on activities and provide relevant management information and ensure that ROI can be measured and monitored for each marketing/ e-commerce activity whether regional or at a station level.

You will assist in developing an integrated PR plan to achieve maximum PR benefits with brand integrity within Africa in line with QR Regional Marketing & Corporate Communication strategy. You will ensure that Qatar Airways websites are updated with the latest information and special offers.

You will prepare a monthly report for the RMM & RDSM on the activities, successes, learning curves and updates.

Your responsibilities will extend to the Frequent Flyer Program, Privilege club where you will gear campaigns to meeting annual targets as well as achieving extensive and relevant visibility on main social media platforms. You will also be required to develop and implement initiatives to increase e-newsletter subscribers and achieve online check-in targets.

You are required to maintain the highest standard of professional conduct at all times and a very positive attitude.

Requirements

You will hold a Diploma, Associate Degree or equivalent and a minimum of 3 years job related experience.

You will have proven commercial skills and business acumen along with a good knowledge of the travel industry. You are able to influence and negotiate effectively as well as the ability to take effective decisions. A strong team player capable of also working independently is required. Previous experience in a marketing role with digital experience preferred.

Excellent written and oral communication in English is essential.

About the Company

Qatar Airways is proud to be one of the youngest global airlines to serve all six continents, and thanks to our customers’ response to our offerings, we are also the world’s fastest-growing airline. We connect more than 150 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from our home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar.

Travel today involves a mix of short, medium and long-haul segments, with more people travelling than ever before. With the breadth of network coverage today, virtually no destination is unreachable. This is why the commitment to service is paramount; as our guests are travelling farther and more frequently than ever before, the experience on board is an important part of the journey itself.

Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Voted Airline of the Year by Skytrax in 2011, 2012, 2015 and most recently in 2017, Qatar Airways has won the confidence of the travelling public. We have accomplished these goals by focusing on the details – how we run the business, and how you experience our airline.