Digital Analytics Manager

Job description / Role

Permanent position within the Brand Marketing team in Dubai and reporting to the Director of Content & Optimization, the purpose of the role is to lead the operational and marketing development of analytics to drive user engagement.

Main duties:
- Promote and implement the use of a digital analytics platform across the functions within the organisation
- Engaging with managers and internal stakeholders to help educate and train the teams
- Maximising the return on investment on existing channels
- Encouraging and embedding the use of data - based decision making in regards to spend and activity

Requirements

- Must have a proven background in digital analytics
- Degree educated - business degree at minimum, marketing related degree preferred

Technical skills:
- Digital metrics e.g. google analytics, ad serving technologies, social media monitoring
- Visualization techniques for data analysis & presentation
- Marketing principles
- Database marketing
- Access, SAS, or SPSS, SQL, Stata
- Experience with CRM tools

About the Company

Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

Were growing rapidly because people appreciate our honesty, commitment and results.