Digital Marketing Manager - With Banking Experience

Adecco

Dubai, UAE

Ref: KP164-812

Job description / Role

Employment: Full Time

Online Sales & Campaign Management
- Drive Sales via Direct channels (i.e. Online, ATM, Mobile, SMS, and Website) by identifying, developing and supporting Product launches/ Cross sell campaigns; monitoring results; increasing sales; maximizing revenues.
- Propose, influence & drive new initiatives for Online Sales within the wider business and gain key stakeholder buy-in.
- Independently manage strategic planning and implementation of all digital marketing /online sales initiatives to ensure effective execution of campaigns across channels.

Channel Optimization
- Develop and implement paid advertising strategies with strong focus on optimization for maximum return on investment.
- Work closely with digital creative agency for banner production – provide brief, idea generation and provide feedback until creative finalization.
- Develop effective media plans for Product campaigns leveraging Direct Channels to ensure Bank gets maximum exposure for money e.g. awareness and/or leads.
- Grow online visibility using latest SEO principles and utilize web analytics to identify user trends, opportunities and business growth

Online Sales Performance
- Analyze, Communicate, and Take Action on Campaign Performance determine actions, implement campaign changes to optimize results.
- Track & report effectiveness of Digital marketing activities by segment, proposition, cross sell & NTB campaigns via Social, Digital, and Direct Channels.
- Actively measure campaign performance, report results and provide insights on learning’s and recommendations for improvements

Policy & Procedures / Compliance
- Develop, review and coordinate preparations of the Digital Marketing / Online Sales policies and procedures manuals in line with the business objectives
- Review and monitor compliance to the internal control systems that are in-line with Bank’s policies and procedures.
- Establish, develop and implement Policies & Procedures related to all areas of Digital Marketing.
- Ensure all compliance and regulatory requirements are met in the development and operation of Digital Marketing

Requirements

- Previous 5 years + experience in a similar digital marketing role.
- Experience of working with web, portals and mobile from a technological perspective as well as a business / customer perspective.
- Experience of developing and delivering successful digital initiatives on time, within plan and within budget.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in e-commerce, digital marketing analytics, SEO, Email marketing, and social media.
- Strong team player and communication skills
- Proven project management skills and experience
- Strong time management and organizational skills
- Decision-making Skills
- Analytical skills
- Problem-solving skills

About the Company

The Adecco Group is the world’s leading talent advisory and solutions company. We proudly make a difference in the working lives of 3.5 million people every year. Our culture is entrepreneurial and inclusive, and we are united by our passion for making a difference in the world of work. We work with over 100,000 organizations in 60 countries, enabling their success. We have 35,000 people working with us across more than 60 countries and territories.

Adecco has been rapidly growing in the Middle East since 2008, developing a substantial footprint throughout the region. We work across 250 different clients, Adecco has more than 62 full time employees, working in 4 offices, servicing all countries across the GCC region. We offer Temporary Staffing, Permanent Placement, Executive Search, Assessments, Visa And Payroll, Outsourcing, PRO Solutions customised as per client requirements. Adecco Middle East Head Office is based in Dubai with a branch at Abu Dhabi.

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Computer Instructor salaries in UAE

Average monthly compensation
AED 9,500

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