Graphic Designer - IKEA

Al Futtaim Group

Dubai, UAE

Ref: HP698-10973

Job description / Role

Employment: Full Time

Graphic Designer - IKEA - Dubai - Regional Office

Purpose: To contribute to positioning the IKEA store as the “Leader in life at home” in our market in order to maximize sales and long-term profitability. I do this by securing the effective implementation of global solutions using my knowledge of people’s life at home and consumer buying behaviour in my market and my graphic communication design skills to adapt these to meet our regional needs.

Main responsibilities Include:
- To ensure we communicate and visualize the uniqueness of the IKEA Brand, inside and outside the IKEA store to strengthen the IKEA brand and distance us from the competition by: communicating the IKEA Concept, our Swedish roots and unique services enabling the IKEA mechanical sales system, which is a prerequisite to fulfill the IKEA Business idea/promise of the store and for customers to buy supporting sales steering to commercial priorities.
- Develop and implementing efficient and effective store communication, supporting self-choice and the mechanical sales system.
- Create, produce and implement all store communication of the assigned project during the commercial planning and commercial buildup of a new store.
- Reflecting the IKEA brand identity and creating visual impact in all commercial, sales support and co-worker areas.

REGIONAL SUPPORT
- Create, produce and implement the IKEA store communication package.
- Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with store communication in my region.
- Using store communication to strength the connection between life at home, the needs of people living in our market and the solutions we show in all store media.
- Using knowledge of the IKEA Concept, strategic messages and the IKEA copy and visual identity to plan, create and communicate to the stores graphic solutions that support the commercial priorities and facilitate the mechanical sales system.
- Working with SO Com & In colleagues, SO establishment team, Sales leaders, In-store Logistics and other SO functions to agree and focus on our regional priorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels.

STORE SUPPORT (NEW STORES)
- Work with the graphic communications planners to develop and implement store communication to meet and exceed visitor's expectations on the IKEA shopping and buying experience, strengthen the uniqueness of the IKEA product range, graphic identity and tone of voice.
- Ensure that graphic communication: - Is prioritized and placed correctly - Consistent and understandable - Clear and uncluttered - Supports self/choice and the mechanical sales system.
- To use graphic communication skills and this knowledge to provide relevant graphic communication to secure one IKEA identity.
- Work with the SO Com & In colleagues and other SO functions to provide the store graphic communication leaders with specific, relevant support which enables the stores and other IKEA units.
- Working with the establishment visual merchandise planners, establishment interior design planners to ensure consistency in how we communicate throughout our new stores.
- Supporting the new stores to ensure the implementation of store communication using the layout to create optimal visual impact, a good overview and support our commercial priorities.
- Working with my SO Com & In colleagues to ensure that all we communicate to the stores is consistent, understandable and cost-effective for them to implement.

COACHING
- Support and coach the store graphic communication designers of new stores to secure that our graphic communication is prioritized, placed correctly, consistent and understandable, clear and uncluttered with the customer in focus.

PROJECTS
- Coordinate with the regional expansion plans whenever necessary including commercial planning, build up and opening phases.
- Supporting with current ways of working and business practices.

Requirements

- Has thorough knowledge of the role and responsibilities of the Communication & Interior Design department.
- Has a passion for interior design, home furnishings and design.

Minimum Experience:
- 3 years in a similar role
- Ideally knowledge of the IKEA Concept.

Job-Specific Skills:
- Understands customer buying behaviour and buying decisions
- Knows the competition on the local market
- Adobe Creative Suite proficiency
- Printing process and handcraft material knowledge

Behavioural Competencies:
- Interpersonal Skills, Business Acumen, Problem Solving, Confident, Teamwork player.

Languages:
- Arabic written and spoken
- English written and spoken

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.

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