Marketing Executive

Job description / Role

Marketing Executive - Asia Hub

Purpose of the Role:
Working as part of the Asia Hub team the jobholder will have specific responsibility for travel trade and e-marketing activities in the region. Working with the GSAs and Marketing Manager to maximise the potential of the travel trade, and online marketing activities in China, India, GCC and South Africa, to increase the delivery of KPI targets, in-line with the agreed corporate strategy for the region.

Note: This role will involve some travel and work outside normal business hours. The post holder will also be expected to represent Tourism Ireland at a range of events.

CLOSING DATE for receipt of applications is 12.00 noon (GMT) on Wednesday, 22nd July 2015.

Late applications will not be accepted.

Salary scale is AED179,000 to AED263,000 (13 point scale).

Requirements

- Proven organisational and administration skills with strong project management capabilities including the ability to deliver on time and within budget.
- Creative thinking in respect of marketing initiatives, involving the planning and logistics of initiatives as well as the design.
- Relevant e-marketing, website, CEM, database management and social media experience.
- Technical knowledge and experience using website, e-mailing and CMS programmes and analysis tools such as Sitecore, Apex, Click Dimensions, Google Analytics, Mail Chimp.
- Inquisitive and investigate nature, a self-starter, with the ability to work alone and with other people. Able to motivate-self and other teams, working in conjunction with a variety of different teams, with a proven ability to manage effective relationships with colleagues and stakeholders.
- Strong analytical skills to enable analysis and interpretation of performance and ability to recommend and advance e-marketing activities.
- Editorial skills in writing for the web.
- Fluency in written and spoken English.
- Good team player, who is flexible, with a positive attitude to change, dealing with competing demands and a can-do attitude.
- Ability to work sensitively and successfully in cross-cultural environments.
- Open to giving and receiving constructive feedback from colleagues, line manager and others as appropriate.

Desirable
- Third level qualification in business, marketing or other relevant discipline.
- Budget management experience and demonstrable attention to detail.
- Knowledge of Middle East & Asia, its geography and customs.
- Knowledge of the island of Ireland and its tourism product.
- Knowledge of HTML and Photoshop would be an advantage.

About the Company

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.

We devise and deliver marketing programmes in over 20 markets across the world, reaching an audience of up to 200 million potential visitors each year. Targeted marketing activity includes advertising online, on TV and outdoor sites, in cinemas and in newspapers and magazines, eMarketing, overseas publicity, co-operative marketing with carriers and other partners and promotions to the travel trade and consumers.