Marketing Executive (UAE National)

Job description / Role

A leading UAE based organization specialized in Property, Retail, Leisure and Entertainment is looking for Marketing Executives. The desired candidates must have at least 3 years of experience with PR, journalism and advertising.

This role will be responsible for overseeing all marketing related communications; external and internal to ensure consistent brand positioning and voice across all platforms of communications.

The duties are as follows:
- Work with Marketing Manager to develop an overall communications strategy and umbrella guidelines that each component of the center/destination will embrace.
- To oversee all communications strategies and related activities which promote the center as a destination and ensure all efforts are in keeping with the overall positioning/brand, Annual Marketing Plan and with the overall objectives for the center.
- To provide the key point of contact between the center and the Ad agency, PR agency, media agency, social media agency and tenants (retailers, hotels etc) to ensure the overall umbrella positioning of the center / destination is maintained.
- To maintain monthly publicity and cumulative reports for center publicity, social media and website monitoring analyze monthly and provide ongoing feedback to Marketing Manager, Mall Management/employees and tenants
- To work to leverage the marketing budget through aggressive PR efforts and accountable results
- With the aid of the Tourism Manager; develop/maintain an ongoing list of tour operators, cruise operators, hotels, airlines, bus companies, etc in the region and create a program to target them
- To investigate potential website links with key tourism partners/ new social media trends in the market.
- Work with the Marketing Manager to maintain an ongoing current list of media and tourism collateral; build relationships with key contacts; present recommendations to the center teams; work with PR, Social media, website and media buying agencies to provide good strategic direction the mall (inclusive of tourism related media) in keeping with center budget
- To investigate and help coordinate, along with Customer Service Coordinator, any transportation / shuttle bus activities, store guides in multiple languages for the center in relations to the tourism efforts
- Review research for each center; assist in coordinating studies and analyzing results
- Ensure employees and related suppliers are kept informed of Tourism and PR related activities and results and assist with ongoing communications
- Aid in development and production of the required print collateral's, in coordination with the Marketing Manager, , Events and Promotions Coordinator, Festivals Coordinator as required - to ensure adherence to the communications guidelines.
- To oversee/coordinate the development/production of magazines/newsletters.
- To oversee, continually upgrade/update the centers website, social media and other related on-line communications efforts. To produce an online marketing plan that covers search engine marketing, affinity deals, online advertising and offline promotion to drive site traffic and data capture opportunities.
- To oversee the coordination and production of any in mall multi-media program and monitor / content manage the information in keeping with the overall brand/positioning.
- To work with strategic partners to ensure that theirs collateral fits with the brand and that any major brand partnerships are communicated to the consumer effectively
- To work with Customer Service Coordinator to produce a Customer Service briefing pack on a timely basis outlining promotions, new stores etc.
- Work with the Marketing Manager and the Promotions Coordinator to ensure that all retailer offers and activity are communicated effectively in appropriate media
- Effective internal communication of marketing activities

Requirements

- University or College degree - Marketing/PR/Journalism related.
- PR / journalism/Advertising related experience (plus +3 years)
- Advertising agency background with retail clients or from a retailers marketing department
- Strong inter-personal skills
- Knowledge and keen interest in websites/mobile applications/social media
- Good language skills (English a must and Arabic preferably)
- Ability to take initiative, work with agencies and in team environment
- Strong organizational skills

About the Company

Executive Solutions is a different breed of talent consultancy. Driven by a unique philosophy, we think differently and act differently from the pack. Were here to do one thing: to improve our clients businesses by finding, focusing and delivering the most talented people.

We dont just do traditional contingency recruitment. Discovering talent is much more than just matching a CV to a vacancy - its about understanding companys corporate culture and ensuring a comprehensive match. We believe that in order to find the right candidate we must understand the motivations and ambitions of senior management, which is reflected in our personal approach when partnering with a client.

Executive Solutions is your trusted talent solutions partner head quartered in Dubai, specialising in direct talent, tailored talent and HR talent solutions, along with Nationalisation initiatives throughout the Middle East. Driven by a unique philosophy, we incorporate innovative and comprehensive talent management solutions each tailored to suit what our clients need.