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Job description / Role
This is a fantastic opportunity to join a company in the hottest industry that offers an exciting, challenging and dynamic work environment with tremendous career growth potential. We focus on innovation, creativity, and cutting edge technology.
We are seeking a Marketing Manager with 10+ years of industry experience working in a deadline-driven content environment to work out of our Dubai facility.
The Marketing Manager is an experienced leader to manage the development and execution of the programming and marketing vision, strategy and merchandising of VOD services across multiple platforms located in the UAE. Reporting into the SVP, Operations in the US, the Marketing Manager will oversee all programming scheduling, merchandising, editorial approach and content data/performance analytics to drive viewership and transactional buy rates. The qualified leader must have a passion for digital media and a deep understanding of content, product integrations and digital delivery of content across STBs, PCs, mobile devices, connected TVs
- Create and implement short-term and long-term programming strategies to drive viewing, grow audience and elevate content offerings.
- Create monthly and weekly promotional title selections to maximize viewing and buy rates for transactional and subscription VOD title offering.
- Based on the title selections, create monthly and weekly newsletters to be added to the website and email campaigns to the customers subscriber base.
- 12 month rolling monthly promotional theme planning to promote content catalog offering.
- Create weekly and / or monthly bundles & stunts.
- Produce and manage monthly barker videos to promote new releases and upcoming new releases.
- Establish and maintain strong relationships with content licensors to obtain marketing deliverables for premium film and television content.
- Collaborate with marketing and distribution teams to run special programming events for partner promotion to drive viewership and subscription.
- Partner with product/tech team to drive enhancements to programming and growth in viewers and viewer engagement.
- Refine and enhance content data analytics methodology to help inform programming, merchandising and editorial strategy. Report weekly and monthly viewing and revenue metrics and trends.
- Oversee and ensure timely and successful ingest of all new content on the VOD platform.
Requirements
- 10+ years work experience in content roles at entertainment/media companies, digital content experience highly preferred
- Entrepreneurial, self-starter, persistent and results driven
- Proven success in leading and managing teams
- Demonstrated ability in content creative programming packaging and scheduling
- Strong understanding of digital ad sales market and content windows in UAE and US markets
- Passion for and familiarity with content across all genres
- Experience in marketing, merchandising, and editorializing content
- Familiarity with digital content operations delivery, ingest, and related technology
- Advanced quantitative and data analytics skills
- Exceptional communicator; strong ability to develop relationships and work across internal and external groups
- Ability to manage budgets
- Professional demeanor and ability to present in front of management and customer
About the Company
We provide white-label turnkey managed services to video service providers, programmers, online retailers, CE device manufacturers, and other IP-based, video-on-demand providers. D3 technology is used to prepare, manage, secure, and distribute digital content to connected entertainment devices such as handsets, tablets, computers, Blu-ray players, TVs, Set-top-boxes, and other over-the-top (OTT) streaming devices. We focus on innovation, creativity, and cutting edge technology.