Marketing Manager - Development and Tourism (UAE National)

Executive Solutions

Dubai, UAE

Ref: HP031-1739

Job description / Role

Employment: Full Time

A leading UAE- based organization specialized in Property, Retail, Leisure and Entertainment industry is looking for Marketing Managers. The desired candidates must have at least 5 years of experience in Shopping Center, Marketing, Public Relations, Media and/or Management, and Tourism. The ideal candidate should have at least 2 years of relevant experience in a regional marketing role.

The duties and responsibilities are as follows:
- Assist in the creation of a Development Marketing Plan and Budget for each center under development; which clearly outlines measurable objectives, strategies, and tactics for the upcoming year in keeping with the overall SM Marketing and Leasing goals
- Oversee all marketing related activities which include; tourism, public relations, advertising, exhibits, special events etc.
- Continually evaluate the competition and market conditions in order to ensure the new or expanding center is effectively pre-positioned in relation to the competition, market demographics, and merchandise mix (product offering)
- Develop a comprehensive brand strategy, logo identification and visual guidelines to ensure the brand for the center is reinforced across all marketing and leasing applications
- Prepare budget and provide strict governance over financial monitoring and control for contractual agreements and costs in relation to development marketing; provide detailed monthly analysis
- Maximize the performance of advertising, PR agencies through ongoing monthly monitoring
- Work to build positive relations with the retailers; ensuring relevant and appropriate programs are implemented to enable them to increase their PR exposure pre-opening and grand opening.
- Work closely with the Head Office Marketing / Corporate Communications to ensure a comprehensive PR Plan can be achieved, in keeping with the overall goals of the center
- Plan and organize related Retailer (pre-opening) Meetings, assist with Customer Service Training (pre-opening), Tenant Communications (such as one-on-one meetings, group meetings, category meetings, newsletters, email drops, procedures manuals etc)
- Assist with agency brief proposals and selections for center (brand agency, ad agency, media buying agency, website agency, PR agency as required)
- Assist with brief proposals for any and all capex items such as seasonal and promotional dcor for new centers; ensuring cost effectiveness
- Organize display booths and materials for any exhibitions or trade shows (pre-opening)
- Develop a website to assist with the leasing process and increase exposure of the center
- Develop hoarding design and graphics programs for construction sites (for centers under development or expanding)
- Assist Leasing and support their efforts to effectively lease the center
- Work closely with Head Office Marketing to ensure programs meet overall SM strategies and maintain an international standard
- Assist with the development and successful implementation of Grand Openings for new and expanding centers.
- Identify and grow key marketplace relationships prior to opening that will extend beyond the opening.
- To establish key community and touristic initiatives group strategies/agreements that can be adapted and integrated into other operating centers annual Marketing Plans in their respective markets; specifically to explore and build in-roads with key tourism related operators, establish key hotels listings/contacts for each property and coordinate shuttle buses, explore key media channels and cross company/promotional links with key touristic landmarks/government entities/trade and convention organizers etc with the primary goal - to identify key markets, strategic touristic partners and grow tourist traffic for our assets.
- Responsible for budget setting, control & financial planning of Annual Marketing Budget

Requirements

- Should possess a University Degree in a relevant field.
- Should have 5+ years experience in Shopping Center Marketing, Public Relations, Media and/or Management, and tourism.
- Should have minimum 2 years working in relevant marketing role and ideally possess regional experience.
- Must be experienced in event planning and management.
- Must be very comfortable with preparing budgets and budget control processes.
- Must possess excellent communications skills (in both English and Arabic).
- Must set strategic objectives & achieve high international standards with regard to shopping center industry.
- Must be a team player and be able to work with all levels of management
- Must be able to work with retailers & provide possible co-marketing opportunities.
- Should have ability to formulate marketing strategies, analyze research and assist in identifying markets for potential business ventures and develop business plans.
- Should be self-motivated with an assertive and a positive attitude towards sales/leasing and marketing.
- Can take and accept full responsibility with the ability to work independently with minimum supervision.
- Highly organized combined with the ability to trouble shoot and think out of the box for problem solving.
- Ability to organize events with attention to detail and budget control; and to meet deadlines.
- Must possess excellent computer/digital skills.

About the Company

Executive Solutions is a different breed of talent consultancy. Driven by a unique philosophy, we think differently and act differently from the pack. Were here to do one thing: to improve our clients businesses by finding, focusing and delivering the most talented people.

We dont just do traditional contingency recruitment. Discovering talent is much more than just matching a CV to a vacancy - its about understanding companys corporate culture and ensuring a comprehensive match. We believe that in order to find the right candidate we must understand the motivations and ambitions of senior management, which is reflected in our personal approach when partnering with a client.

Executive Solutions is your trusted talent solutions partner head quartered in Dubai, specialising in direct talent, tailored talent and HR talent solutions, along with Nationalisation initiatives throughout the Middle East. Driven by a unique philosophy, we incorporate innovative and comprehensive talent management solutions each tailored to suit what our clients need.

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Computer Instructor salaries in UAE

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