Retail Marketing Manager

Job description / Role

Are you a Retail Marketing professional with a strong proven track record of driving footfall to department or flagship stores, who is looking for a new challenge in Dubai?

We are currently recruiting a Retail Marketing Manager who has 7 to 11 years of experience to join a brand new Chalhoub Own Concept Venture in Dubai.

As a Retail Marketing Manager you will assist the Retail Marketing director in deploying the brand strategy to generate traffic in store, increase average baskets and customer frequency. You will be responsible for setting up the store animation action plan and building customer knowledge in order to improve store profitability. You will also be responsible for managing the human capital in your area, ensuring excellence of marketing performance.

- Drives traffic to store & improves store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services.
- Implements marketing strategies & action plan given by Brand marketing manager to improve brands performance.
- Is responsible for consumer knowledge, segmentation and lifecycle by country/city/store.
- Supervises the execution of the marketing action plan of the local markets & analyzes results (Store events, direct marketing, promotions)
- Optimizes service & in-store experience.
- Defines action plan per store based on Mystery shopping and monitors it.
- Develops sales force animation program.
- Monitors Store KPIs.
- Reports to Brand Marketing Manager on store performance and related marketing KPIs.
- Additional tasks might be required, in reasonable alignment with the job role.

KEY COMPETENCIES
- Actionable Consumer and Shopper Insights
- Performance Monitoring
- Brand and Category Strategy
- Integrated Brand Communication
- Innovation
- Digital Marketing
- Regional Brand Activity Plans
- Customer Relationship Marketing
- Excellent in store execution

Requirements

In their endeavor to excellence, the fundamental values all our employees must possess are Commitment, Integrity, Empathy and Flexibility.

- Degree or certification in marketing (ideally an MBA)
- Previous Experience
- 7 to 11 years of marketing experience
- Strong proven track record with ability to drive footfall to store (preferably department store experience)
- Marketing of global brands in FMCG, B to B, Brand development, Digital marketing, Retail Marketing, ideally for multiple networks and multiple markets

Linguistic Skills
- English: Excellent written and spoken required
- French: preferable but not necessary
- Arabic: preferable but not necessary

We can offer you:
The opportunity to take your career to the next level with an exciting, unique Chalhoub Own Concept experience

The chance to live and work in a dynamic regional retail hub

Staff discounts at all participating Chalhoub partner brands

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.