Digital Marketing Manager

Job description / Role

Job Description
- Planning, developing, implementing and managing the overall digital marketing strategy including web, SEO, database marketing, email, and social media to promote the company's brand and equity. His/her duties include planning campaigns, analyzing metrics, and identifying trends. Have experience in art direction and social media
- Plan and implement the digital and inbound marketing strategies for f the corporate communications plan in alignment with corporate strategy and objectives
- Ensure the development of digital communications materials in tandem with creative team for clients, partners, stakeholders, internal use, employees, and prospects
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns to drive traffic and engagement
- Execute effective brand and channel marketing strategies, identify growth opportunities using customer insights to increase brand awareness and equity in key regions
- Design, build and manage our social media presence on different platforms
- Prepare accurate reports on our marketing campaign's overall performance.
- Identify the latest trends and technologies affecting our industries and regions.
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Improve the design, UX, traffic, and content of the website
- Create paid campaigns on social media platforms
- Maintain consistent brand messaging throughout all platforms
- Create email blast campaigns to target key customers and stakeholders
- Use advanced metrics to measure the success of marcoms campaigns
- Oversee and manage all contests, giveaways, and other digital projects.
- Work with different teams to brainstorm new and innovative growth strategies.
- Ensure synergy among different departments and LoBs in terms of corporate communications and marketing activities
- Participate in other projects and perform other tasks as assigned
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Supervise corporate visual identity by ensuring alignment of marketing collaterals with branding identity
- Responsible for allocation of expenditures
- Collaborate with other teams on projects to raise Giza Systems profile
- Ensure that Giza Systems standards for communications are adhered to across the organization
- Manage and supervise digital team
- Foster teamwork and collaboration within the team
- Provide opportunities for on the job training and staff development throughout the year
- Develop and maintain key relationships with different stakeholders
- Collaborate and support different teams within organization
- Drive positive culture and build positive relationships within team and stakeholders
- Maintain good relationships with different stakeholders
- Disseminate information on key elements and factors to enhance customer satisfaction and promote retention
- Manage corporate communications on social media platforms, intranet and website to raise Giza Systems' profile to increase brand awareness

Requirements

Personal Skills
Personal Skills
- Strong interpersonal skills and ability to work with all levels ranging from staff, partners and prospects
- Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results
- Highly creative
- Ability to multitask and prioritize projects
- Excellent analytical and problem solving skills
- Strong people management skills (coaching, motivating, supervising and leadership, etc.)
- Strong presentation and project management skills
- Ability to research, interpret and identify long term trends in data
- Strong sense of integrity, urgency and ownership
- Excellent organizational and time management skills
- Team player and capable of working with minimal supervision

Technical Skills
- Bachelor's degree in Business Administration, Marketing, Public Relations, Communications, or in a related field
- Advanced degree is a plus
- From 8 to 10 years of experience
- Solid technical knowledge of HTML CSS and JavaScript is a plus
- Knowledge of SEO and web traffic metrics
- Up-to-date on the latest trends and technologies in digital marketing.
- Excellent research skills
- Excellent written and verbal communications skills in both Arabic and English
- Very good budgeting skills
- Proven work experience as a Digital Manager
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Familiarity with web design

Education: .
- Bachelor's degree in Business Administration, Marketing, Public Relations, Communications.

Education
- Bachelor's degree in Business Administration

About the Company

Giza Systems, a leading systems integrator in the MEA region, designs and deploys industry-specific technology solutions for asset-intensive industries such as the telecoms, utilities, oil and gas, hospitality and real estate among other market sectors. We help our clients streamline their operations and businesses through our portfolio of solutions, managed services, and consultancy practice. Our team of 1000 professionals are spread throughout the region with anchor offices in Cairo, Riyadh, Dubai, Doha, Nairobi, Dar-es-Salaam, Abuja, Kampala and New Jersey, allowing us to service an ever-increasing client base in over 40 countries.