Marketing Services Manager

Job description / Role

Marketing Services Manager (Asset Products, Covered Cards & Micro Marketing)

Covered Cards Asset Products:
- Responsible of setting & managing the annual cards Marketing Plan and Marketing Budget to meet the overall cards acquisition targets & products development & launch Cycles
- Responsible of tracking and evaluating all marketing run projects to further evaluate their outcomes & overall returns to the business.
- Act as an adviser to card products team in setting yearly promotions and marketing activities
- Plan & manage all existing & new card products launch marketing/ adverting campaigns
- Responsible of the asset products brand positioning and building within the market offered financing options.
- Responsible for getting all needed (legal, shari'a, compliance, customer services, management ) approvals

Asset Products:
- Responsible of setting & managing the annual Assets Marketing Plan and Marketing Budget to meet the overall products acquisition targets & products development & launch plans.
- Responsible of setting, implementing, the annual marketing plan As well as monitoring, evaluating and reporting each and every campaign /activity result and ROI.
- Plan & manage all existing & new Asset products launch marketing/ adverting campaigns
- Responsible of the asset products brand positioning and building within the market offered financing options.
- Plan, manage & implement Timely & effective delivery of all different marketing/adverting campaigns planned to give the right business support intended for the bank different business units, branches products & services.
- Responsible of tracking and evaluating all marketing run projects to further evaluate their outcomes & overall returns to the business.
- Responsible for getting all needed (legal, shari'a, compliance, customer services, management ) approvals

Events & Sponsorships:
- Guide, Monitor the performance & manage the micromarketing Executive Day to day tasks & handled projects.
- Lead & manage the planning process & implementation of all micromarketing & sponsorships events/activities done for the consumer banking.
- Guarantee setting success KPI’s and delivering high standard and quality events/ projects with the most efficient budgets.
- Mange& supervise the process of Setting the bank’s annual events, sponsorships and micro marketing calendar for the whole year.
- Manage all products marketing campaigns including advertising, including billboards, newspapers, magazines and online.
- Mange& supervise the process of developing post events’ evaluations to guide the business evaluating the effectiveness of events & sponsorships and their contribution in the marketing mix to raise sales no’s and products’ brand equity.
- Supervise the day-to-day operational interface with the production suppliers and the creative agency to ensure abidance to the bank brand identity and guarantee the best possible quality & budgets usage efficiency of all communications materials and run campaigns .
- Ensure all micromarketing activities are pre- approved & planned in coordination with the CBE & the bank overall strategy and brand image

Marketing planning, Financials & Budgeting:
- Be a main role player in setting the whole bank’s corporate & retail Marketing Budgets & annual Marketing Plans.
- Responsible for initiating, compiling and reporting the annual marketing budget with Head of marketing department to finance.
- Responsible for revising and doing all marketing budgets annual revisions with Head of marketing department to finance. (SQF, TQF, etc...)
- Responsible for entering all marketing budget on an annual basis on the finance budgeting electronic system.
- Track monthly marketing budgets vs. spends across all bank products.
- Responsible for reporting all marketing department accruals to finance on a monthly/yearly basis
- Manage Marketing Spends for all products and run monthly reconciliation with finance to ensure correct bookings to marketing cost centre and GL’s.

Research:
- Plan, Budget & handle all research Briefs, requests and projects done with different research agencies for all asset and liability products as well as any other qualitative or quantitative researches for the bank .

General Marketing Services:
- Mange the Bank Contracted advertising & Media agency
- Handel & play an important role in all organizational departmental work as ( SLA’s between the department and other bank functions, Process Notes, information security work charts, work flow charts, business reviews to the region or higher management , etc...)
- Help Head Of Marketing service

Bank forms and applications
- SUDAN Branch
- Handel all requests regarding the Sudan branch work flow like (all documents, forms, cheque books, secured paper , stationary, plastic covered and debit cards production, ATM screens , etc...) in terms of design, production , approval and delivery.
- Handel All ATL campaign and outdoor activities done for the Sudan Branch including media planning, media booking, production, etc...)

Requirements

- Excellent knowledge of written & Spoken English
- Excellent knowledge of written & Spoken Arabic
- 6-7 years of experience in Marketing

Minimum Experience:
- Marketing Services and brand management knowledge & Experience
- Advertising Agencies account handling knowledge & Experience
- Marketing Research knowledge & Experience
- Media Planning, Booking & budgeting knowledge & Experience
- Event Planning, event Management &event operational execution knowledge & Experience

Job specific Skills:
- Event Planning, event Management &event operational execution knowledge & Experience
- Awareness of all market event management companies and organizers
- Awareness of major events calendar taking place across Egypt ( for sponsorship opportunities)
- Marketing Services and brand management knowledge & Experience
- Good Analytical skills including Budgeting, performance analysis and product planning profitability


Generic Skills
- Team management, training & couching Skills
- Excellent knowledge of Ms Office, internet Usage
- Basic or medium knowledge of graphic design computer programs is a plus
- Good Communication kills

About the Company

In 2010, ADIB had introduced its new brand identity as a symbol of a new promise. For two years, we’ve conducted extensive research to identify ways to better meet your needs. You wanted banking to be simple, sensible and transparent, making everybody feel at home and respected. You wanted a bank that would be on your side, one that worked as if your success was the source of its own success.

You are seeking a bank that can deliver unique solutions because it is guided and inspired by the timeless rules and principles of Shari’a. These are the core pillars of the banking we want to deliver to you: Banking as it should be.

We have worked hard to implement these simple but powerful promises in the way we do business. We have introduced a number of new offerings and improvements already. We simplified a number of processes – from the way we open accounts to the way we deliver financing solutions. We have brought ADIB closer to you by rapidly expanding our network to 70 branches and 460 ATMs. We have extended branch opening hours in our in-mall branches and introduced a 24-hour branch at the Abu Dhabi Airport. We have launched an upgraded version of e-ADIB Internet Banking that is safer and more convenient. We have launched numerous products and services. But what won’t change is our priority, which remains your satisfaction.