Advertising & PR (Marketing) Manager - Honda - OMASCO

Job description / Role

Advertising & PR (Marketing) Manager - Honda - OMASCO - Oman

Oman Marketing and Services Company (Omasco) is a leading trading, property and financial services business in the Sultanate of Oman with key activities in automotive, marine, electronics, projects and engineering, industrial products and other services. Established in 1974, the company represents leading world-renowned brands and strives to be one of the most respected companies in Oman.

Omasco is represented across Oman with sales and service teams based in each key city or town. The team in Omasco is highly motivated towards trying to provide an excellent customer experience supported by regular training by the franchise Principals to ensure all products can be properly serviced and maintained.

The company holds exclusive distributorship rights in Oman for many world-class brands including Honda, Panasonic, Toyo, Yanmar, GE, Black & Decker, Raymond Weil, Kolber, Dow, Prominent, Culligan, Alba, Aftron, Hamilton Jet and ADNOC.

We are currently recruiting for an Advertising & PR (Marketing) Manager for Honda, based in Muscat. The function of this position is to establish, manage and maintain marketing processes and aspects of the business. This role is responsible for providing marketing strategies, advice and support to the company to enable them to make sound business decisions.

The main responsibilities of the job includes, but not be limited to, the following :
- Mange and coordinate all marketing, advertising and promotional objectives by designing, implementing and facilitating annual marketing and communications plans of automotive division aligned with strategic and sales goals.
- Conduct and oversee market research to determine market requirements for existing and future marketing and branding campaigns by researching market intelligence, while utilizing corporate and principal operational and business strategies.
- Expand and develop marketing platforms, negotiate marketing support from principals, control and maximize upon annual marketing and communications budget to deliver to deliver strategic marketing and sales goals.
- Prepare marketing activity calendar and budget for the CY and FY. Monitor and control marketing communication budget.
- Manage and report the outcomes of the productivity plans and projects, develop new strategies, and deliver timely and insightful presentations to HOSM, top management and Sales Teams.
- Ensure compliance with all principals CI (Corporate Identity) guidelines across all customer touch points. Oversee business development activities to deliver SBU goals.
- Coordinate with the marketing team to support Sales and CRM Teams by providing updated vehicle spec sheets, showroom catalogues, posters and TVCs for customer viewing by Brand. Coordinate with Marketing Staff and CRM Teams in regards to latest press kits and advertising to be conducted in the local market.
- Oversee internal and external corporate communication activities, manage and negotiate with Advertising and PR Agencies. Manage the partnership with approved suppliers relating to Marketing.
- Manage and strategize social and digital media communication for the brand.

Requirements

- Bachelor's Degree in Administration. MBA would be added advantage.
- 5-7 years experience in Product Marketing, preferably in the Automotive industry.
- Strong communication (English & Arabic) skills, verbal and written.
- Thorough and detailed planning ability.
- Strong analytical skills with proven People Management Capabilities.
- Ability to be effective and deliver in a fast paced environment.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.