Job closed
Ref: GP993-133
Job description / Role
* Work closely with Marketing Management to develop and maintain annual advertising & media strategy, design complex media programs and roll out of brand advertising campaigns & marketing communications projects.
* Manage traditional and digital advertising including print, television, outdoor and radio.
* Expand Aspire’s online marketing activities by identifying and implementing new online advertising opportunities including pre-roll video ads for major websites, YouTube ads and webinars.
* Planning and executing integrated media sponsorships that include advertising and product placement.
* Monitor Aspire’s campaign performance regularly to quickly capitalize on opportunities, implement changes to boost performance and report performance data on a weekly basis.
* Collaborate across teams to identify assets to leverage (i.e. case studies or customer spotlight opportunities) within campaigns.
* Help brief and follow up on media research projects and maintains data for future.
* Assist with media insertion orders, invoicing and media expenditure tracking.
* Maintain and develop relationships with “paid” media representatives in Qatar and globally
* Supports management of overall tender management and consolidate buying efforts wherever possible.
* Annually assist in development of comprehensive advertising/marketing plans and budget programs and media buying.
* Leads the effort to build an international media platform, through planning a global media buying strategy, selecting the right partners/outlets and directing adequate budgets. Incorporate metrics to track results as needed.
* Develops and fosters strong working relationships with internal personnel, agency partners, suppliers and channel partners to stimulate creative thinking, maximize integration and effectiveness & help support marketing plans and achieve goals.
Requirements
* BA in Marketing
* Sports and/or healthy lifestyle sector experience a big plus
* Must have experience executing advertising campaigns, consisting of multiple vehicles including TV, online, print, radio and outdoor.
* Solid experience in integrated marketing communications plans using a wide range of tactics (traditional, digital, social)
* Proven experience in managing media buying budget and programs
* Proven experience in managing & implementing media sponsorship programs
* Huge bonus points for Sports marketing experience.
* Must be extremely organized and detailed oriented.
* Must be a self-starter who is ready, willing and able to own and prioritize multiple tasks.
* Must have great communication and interpersonal skills and have a demonstrated ability to build relationships with outside vendors.
* Comfort in planning and reading media plans/budgets
* Knowledge with online advertising market a huge plus
* Must be good with numbers and enjoy analyzing data.
* Must be creative thinking to develop unique, compelling media placement ideas for campaigns.
* Must be proficient with MS Office applications, especially with using data in Excel
* Must be flexible and able to adapt to changes quickly.
* Comfort and flexibility in working extended hours
* Detail driven, multitasking, deadline master & extremely comfortable learning new technology.
* Creative problem solver who knows how to exercise good judgment in resolving difficult and unusual situations
* Ability to work in a fast-paced, complex environment where the priorities and requirements can vary greatly
* Effective at supporting and driving results by fostering collaboration and buy-in
* Strong relationship management skills and team player who can work well with internal and external partners -
About the Company
Rising to international prominence through successful staging of the 2006 Asian Games, Qatar’s Aspire Zone boasts some of the world’s finest sport stadium and venues offering a unique sport, sports medicine, research and education destination for the international sports industry. Aspire Zone is able to service the highest sporting demands ranging from hosting major sports events to training and pre-competition camps to conferences and research as well as injury diagnosis, treatment and rehabilitation through :
Award winning world class sport venues and venue management services for numerous sports including Football, Athletics, Swimming, Diving, Basketball, Volleyball, Gymnastics, Handball, Martial Arts, Squash, Table Tennis, Fencing and many more outdoor and indoor sports
The internationally renowned ASPIRE Academy for Sports Excellence, offering a comprehensive sports education program and unprecedented facilities of international caliber
ASPETAR Qatar Sports Medicine and Orthopedic Hospital – including its FIFA Accredited Medical Center of Excellence.
Aspire LOGISTICS was established by Emiri Decree number 1 for the year 2008 as the strategic business unit of Aspire Zone Foundation responsible for supporting the activities of Aspire Zone by:
• Building, operating and managing high quality international standard sport facilities • Providing support for staging of sport events and activities • Providing shared services support for the precinct’s business partners – ASPIRE Academy and ASPETAR
Aspire LOGISTICS is comprised of three Directorates: Venues, Operations and Technical and Corporate Services.