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Job description / Role
BUSINESS CONTEXT & MAIN PURPOSE OF THE JOB:
The Customer Marketing Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer.
Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.
Develop and lead execution of fully integrated, shopper, customer and channel insights based brand/category solutions and activities for customers/channels.
MAIN ACCOUNTABILITIES
• Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels.
• Build account/channel specific Customer marketing plans to deliver category/brand objectives in conjunction with Brand Marketing Plan and Customer Business Plan.
• Lead execution of plans & activities including customized offerings
• Manage total trade investments.
• Integration of CM plans with brand marketing plan and customer business planning.
• Use and leverage account specific category and shopper insights.
• Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and CM Plan.
• Work with the brand managers to deliver activation plan efficiency and effectiveness.
• Communicate the customer’s marketing and business strategy to the brand teams.
• Develop strong relationships with Customers at marketing and activation level.
• Customer and customers’ Shopper input into Innovation program.
• Consolidate field plans – customer input into Brand Development.
• Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation.
• Analyze the ROI of the marketing activities executed with the customer.
• Channel and Customer thought.
• Develop & translate customer & shopper. insights into business building opportunities with specific customers/channels.
• Work with Key Account managers to ensure excellence in in-store activation and delivery of Business Plan.
• Monitoring progress of execution of by channel / Customer & ensuring full customer alignment.
• Monitoring progress of against targets & analysis of customer / channel ROI advising relevant actions to enhance it.
• Ensure cat / channel output is integrated into CM Plans as input in Customer Brand Plans.
• Ensuring activity plan directed to max the mix.
Requirements
ESSENTIAL RELEVANT EXPERIENCE:
• Minimum 2 to 3 years relevant FMCG Customer Marketing experience..
• 2 to 3 years Brand Building experience is ideal.
• Customer facing experience combined with Brand Building experience is ideal.
Desirable Requirements:
• Two to three years Account management experience is an advantage.
• Customer Management and Selling Essentials.
• PoP Execution and Monitoring.
• Optimising Promotion Sell-out.
• Leveraging Strategic Customers.
• Understanding and Applying Shopper Insights.
• Developing Integrated Brand Communications.
• Category Management.
• Business Strategy and Formulation.
• Application and Exploitation of Information Technology.
About the Company
Forte ICT is a value added human capital consultancy founded by likeminded people with 40 years recruitment or industry related experience between them. We strongly believe that “making the right choices” for both our clients and candidates alike throughout the recruitment process based on the highest level of professionalism and integrity is at the heart of what we do.
Any professional partnership requires understanding, empathy and shared values. We know that people are just as important as the process. In developing an open and transparent partnership, we focus on building respect and trust that leads to such a thorough understanding of your requirements that we become your most effective advocates.