Job closed
Job description / Role
Job Purpose
- Analyze, develop, implement and monitor the marketing plans and opportunities in accordance to the organizational strategy and within the guidelines of the approved budget.
- Assist the Marketing Manager to formulate marketing plans, drive and measure these programs with the objective to increase market share, numeric and weighted distribution.
- Expand and enhance marketing relationships at customer level and act as the point of contact for customer marketing to ensure satisfaction.
- Support sales team in effective execution and implementation of a campaign, branding and promotional activities.
Major Accountabilities:
- Work closely with CMM & Sales to drive campaigns and promotion execution (end to end).
- Measure performance of various marketing programs with market/channel partners in a systematic and structured manner and report progress and achievement against campaign goals and ROI objectives.
- Take full ownership of marketing budget and present a monthly calendar (budgeted).
- Suggest to the Marketing Manager, after collaboration with CMM, specific market/channel marketing plans to achieve strategic brand/pack objectives.
- Closely interact with customers to expand and enhance marketing relationships with them.
- Plan and agree on monthly promotional calendar to drive volume and market share growth in all retail channels.
- Review and evaluate volume estimates for all promotional activities for marketing and supply chain planning
- Monitor competitive activities and make recommendations to the Marketing Manager for risk mitigating activities.
- Regularly visit market to evaluate market conditions and identify problem areas and opportunities
- Evaluate current product-mix and make recommendations for SKU rationalization
- Monitor merchandising and branding at retail and conduct a pre and post launch analysis to evaluate improvement
- Follow up on consumer promotions to ensure that on-the-ground implementation is flawless
- Analyze research data (retail audit) and internal sales in order to translate the findings into actionable market/channel strategies
- Liaise very closely with CMM & Sales Managers to ensure smooth communication and flow of information.
Requirements
- University Degree (or equivalent)
- Fluent in MS Office
- 5 years previous experience in sales and/or commercial marketing within a well-reputed FMCG environment whereby he/she would have acquired exposure to dealing with sales teams, customers as well as launching new products and managing marketing funds.
- Position based in Oman.
Competencies
- Persuasive: Enjoy selling, comfortable using negotiation, like to change other people's views
- Outspoken / Self Confident: Prepared to argue, challenge others, take an independent view
- Communicator: Provide and receive information, views and opinions in an appropriate manner
- Problem Solver: Apply basic problem solving tools to real life situations and proactively identify the areas for improvement
- Data Rational / Analytical: Like working with numbers, enjoy analyzing statistical information, base decisions on facts and figures
- Behavioral: Try to understand motives and behavior that drives others decision making.
- Innovative: Generate new ideas, enjoy being creative, think of original solutions
- Initiator: Does more than is required or expected in the job which will improve results and avoid problems
- Forward Thinking: Take a long-term view, set goals for the future, more likely to take a strategic perspective
- Structured: Plan ahead; consider preparation, priority setting and structure to be important
About the Company
The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers around the world for over 137 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Fanta, Costa Coffee, Monster, Powerade, Minute Maid, Nutri Boost, and Schweppes.
The Coca-Cola Bottling Investments Group (BIG) is TCCC’s global bottling arm whose operations are primarily focused on markets in Asia and the Middle East, covering 13 countries with 45 plants and over 38,000 employees, serving 1.8 billion consumers. BIG has evolved over the years and the future is exciting — it is currently regarded as a world-class bottler and a role model for system alignment, with many years of experience winning in the market and developing talent and innovations in the countries where it operates.
The Gulf Coca-Cola Beverages (GCCB) is a bottling company of The Coca-Cola Company and the Gulf Cooperation Council (GCC) region. The joint venture operates in four (4) countries namely, Bahrain, Oman, Qatar, and the United Arab Emirates (UAE). The company produces and distributes a variety of non-alcoholic beverages under the Coca-Cola brand in the Gulf region. It is a place where you can make a positive mark on the world. Whether through our sustainability initiatives, human rights work, or the ripple economic impact each person creates by simply doing their job well, there are endless opportunities to build shareholder value and make an impactful contribution to many communities.