Job closed
Ref: HP324-431
Job description / Role
We are looking for Assistant Marketing Operations Manager with beauty background to join our diverse team in Dubai.To plan and ensure execution of marketing campaigns, promotions and events for the allocated Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines
* Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG's and the Principals overall strategic direction
* Plan and implement the marketing, promotional plans and campaigns for the BP in close coordination with the BU and ensure compliance to the agreed budget
* Assist the Division Marketing manager in developing and executing tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU
* Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
* Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing manager
* Map competitors' activities vis a vis communication, pricing, packaging and planning in relation to allocated Al Tayer brand strategy
* Develop below the line brand strategy and implement appropriate measures to increase brand presence
* Develop and execute layout of products, POS material and marketing collateral in line with marketing objectives and ensure production of the same
* Maintain coordination will all ATG stakeholders to ensure full awareness of forthcoming collections / styles and communication opportunities
* Provide reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship/display activity ,etc as required
* Ensure accurate maintenance of the archiving system for all executed elements in the marketing calendar
* Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
* Create, update and maintain the marketing calendar for all promotional initiatives
People Development
* Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles
Key Performance Indicators (KPIs)
Financial
* Net Sales
* ROI on marketing spend
Business Effectiveness/ Productivity
* Marketing Policy compliance
* Timely execution of Marketing Calendar
Customer
* Internal Customer Satisfaction
* Principal Satisfaction
Key Internal and External Interactions
Internal
* All BP Department Heads
* Divisional Managers
* Store Managers
External
* Principals
* Third party Vendors
* Mall Management
* External Consultants
* Research Agencies
Requirements
7 to 10 years of marketing experience, with at least 3 years in a managerial role working with/for brand conscious organizations in a relevant retail industryBachelor Degree graduate, preferably in the field of Business, Marketing Management or Mass Communications
About the Company
Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.
Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Groups portfolio includes several of the worlds leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.