Associate – Corporate Communications

Job description / Role

JOB SUMMARY

This position is responsible for developing and implementing comprehensive corporate communications strategies, Media & Public Relations plans for key assigned areas throughout CCAD.

PRIMARY DUTIES AND RESPONSIBILITIES

1) Corporate Communications:

- Directs the implementation of corporate communications tactics
- Develops and evaluates corporate communications strategies
- Serves as a project manager for selecting corporate communications initiatives within assigned areas
- Monitors, researches and analyzes political, legal and regulatory elements that might influence CCAD’s corporate communications efforts
- Recognizes the need for research, manage the implementation and apply the results to the planning process to develop corporate communications strategies
- Conducts costing and pricing analysis for existing and proposed services
- Interfaces with appropriate departments throughout CCAD to obtain strategic information critical to corporate communications tactics
- Provides information to CCAD departments and divisions regarding updates to corporate communications tactics
- Participates in the assessment and development of proposed new services,
programs and product lines that evolve from market research analysis
- Monitors the effectiveness of corporate communications tactics through tracking patient visits, corporate communications and financial reports

2) Media & Public Relations:

- Develops communications designed to position CCAD in its communities through the Media & Public Relations
- Develops, writes and researches press materials; news releases, Media & Public Relations alerts, advisories, pitches, pitch letters and press kits for local, national and international media
- Manages and maintains patient / story database for assigned areas
- Assists in Media & Public Relations training for physicians and other employees in preparation for interviews
- Performs research for articles, releases, scripts, columns and Media & Public Relations tips for distribution to Media & Public Relations
- Interviews CCAD physicians and employees to obtain information for Media & Public Relations opportunities
- Collects relevant information and independently writes and edits press releases and articles
- Follows up with Media & Public Relations regarding pending releases as assigned
- Develops daily and long-term content for breaking news, daily news and trends for assigned areas
- Works collaboratively with the Manager, Corporate Communications to coordinate across broadcast and print Media & Public Relations
- Other duties as assigned

Requirements

EXPERIENCE REQUIREMENTS

- Minimum of three to five (3-5) years’ experience in corporate communications, media relations, public relations and/or marketing is required
- Good understanding and / or prior experience with pitching or influencing national media outlets is required.
- Strong analytical and quantitative skills
- Strong problem-solving skills and ability to develop creative solutions
- Strong oral and written communication skills
- Ability to speak and write in English is required
- Ability to speak and write in both English and
Arabic is preferred
- Healthcare industry experience is preferred

EDUCATION REQUIREMENTS

- Bachelor’s degree in Business Administration, Communications, Public Relations, Journalism or related field, is required
- Master’s degree in Business Administration, Communications, Public Relations, Journalism or related field, is preferred

About the Company

The hospital will be a unique and unparalleled extension of the Cleveland Clinic model, providing a spectrum of specialty services that are designed to cater to the healthcare needs of Abu Dhabi and the region. Like its counterpart in the United States, Cleveland Clinic Abu Dhabi will be led and staffed by physicians who are western-trained and board-certified. Cleveland Clinic Abu Dhabi will include a multispecialty tertiary care center and adjacent clinic. It will offer the most advanced tertiary/quaternary medical services in the region through a comprehensive range of specialties and subspecialties. The hospital will have the latest technologies in surgery, imaging, telemedicine and electronic medical records. An integrated clinic-hospital design will serve local and international patients in an environment that combines excellent amenities with world-class medical care.

Cleveland Clinic Abu Dhabi will provide a number of career opportunities, and the medical professionals will receive ongoing training directly from Cleveland Clinic.