Associate - Segment Marketing

Job description / Role

Job Description

- Be the business point of contact for ROI-led marketing communication insights, plans and execution solutions
- Develop and execute long and short-term marketing plans and consolidate tracked success for the retail business
- Document marketing budget and marketing financials (procurement, accruals and payments)
- Promote multi-retail products, bundles and cross-sell
- Liaison with in country legal on trademark searches and registrations (Trademark Manager)
- Adherence to brand and retail guidelines
- Manage the relationships with group vendors (TBWA or their network agencies) and quality of inputs and outputs
- Manage other third-party supplier relationships and quality of outputs
Provide insight on promoting retail business and products using innovative and cost-efficient media
- Assist drive productivity from all advertising and marketing investments, from tracking and measuring campaign KPIs
- Plan and execute marketing calendars for ME markets in coordination with local and regional marketing/product/segment stakeholders
- Ensure retail products and businesses exposure at the bank's customer touch points in line with the bank's strategy and direction
- Follow marketing processes and adhere to bank and central bank's rules as guided by Legal & Compliance.
- Monitor competition marketing activities, inform stakeholders and advice counter plans
- Follow the marketing decipline and processes such as briefing, expectation management, SLA, agency relations, financials (budget & ROI), stakeholder management, guidelines, regulatory and marketing councils
- Source strategic partnerships to drive retail business exposure, sales and usage through programs like tie-ups, co-branded products and other reciprocally benefitial schemes

Requirements

Qualifications & Skills

- You will be degree qualified ideally with a Bachelors or Masters in Marketing or equivalent.
- A minimum of 6 years marketing experience.
- Strong Arabic and English communication skills.
- Ideally you will have had previous experience working in the banking industry.

Closing Dates

The closing date for applications is 07/09/2014 Please note all closing dates are given in Hong Kong time (GMT + 8 hours). We aim to respond to successful applicants within four weeks and will keep a record or your application in our database so that we can contact you when suitable vacancies arise in future.

Diversity & Inclusion

Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.

About the Company

Standard Chartered Bank started in 1958 in UAE with its first branch in Sharjah. The Group’s business gradually increased in Dubai with the opening of several branches and today, Dubai is the administrative hub of the Middle East and South Asia Region. In its 43rd year, the Bank enjoys the position of having the most extensive branch network among foreign international banks in UAE with 10 branches emirate-wide.

Standard Chartered is an international bank, focused on the established and emerging markets of Asia, Africa, the Middle East and Latin America with an extensive global network of more than 600 offices in over 50 countries. The three principal business groups are Global Markets, Personal Banking and Corporate and Institutional Banking.

In UAE, we are one of the leading banks, offering an extensive range of products and services for personal customers, local companies, multinational corporate and financial institutions.