Brand Manager - Marketing and Market Research

Job description / Role

OBJECTIVES:
To coordinate the Brand Marketing, Brand Development through Sponsorships and corporate tie-ups, Research (Consumer / Shopper / Retail), PR and Digital communications, In Store ~ Shopper Marketing / Business Analyses, Trade and /Retail Marketing Strategy and Sports Marketing.

MAIN DUTIES AND RESPONSIBILITIES:
- Develop Brand Marketing strategies, manage budget and yearly plans for the improvement of BEI. Established NPI Master Plans, PR and Digital annual marketing activities.
- Explore the avenues to associate our client in different activities, corporate tie-ups and sponsorships with cross- industry brands and social marketing activities. Managed external communication with Business partners.
- Meet with 3rd parties for the opportunities of our client being a sponsor for various events / programs. Assess the branding opportunity, potential involvement of any our client product and Return on investment. Generate ideas and negotiate with the parties to reach a best win-win position for our client e.g. Local events, Entertainment contest programs on TV channels etc.
- Support PR in conducting CSR activities in the region with a positive and healthy perceived our clients brand image.
- Coordinate with our clients distributors / partners in all regions for the support of branding activities such as Shopboards, OOH, and Vehicle branding and other brand marketing related activities.
- Manage all sports marketing related projects locally or global sponsorships. Seek new opportunities for our client to be associated with different sports activities in the gulf region.
- Managed and commission projects (quant + qual) to meet the business needs of BUs across all categories. Brief research agencies about research objectives, methodology, sampling design, analysis and deliverables. Guide product sales and marketing teams about with new research projects benefits and after effects on their annual targets.
- Study, Manage and take command over CMI reports to senior management through Brand Competitive Report (BCR), Equity Index, Preference, Consideration and Purchase to contribute towards practical action plans and recommendations at product and brand level. Analyze and share Industry trends, Socio-economic indicators, competitors report for devising promotional strategies as per the requirement of management.

Requirements

- Knowledge / Special Skills Requirements
- 6-8 years of work experience in multinational company preference in FMCG or consumer electronics of which 2-3 years were as research analyst
- Delivered strong analyses on sales and market data that influenced business decision making and resulted in sales, profit, and/or share growth
- Demonstrated creation and execution of innovative ideas and business processes that resulted in operational efficiency and enhanced business planning
- Basic understanding of financial, statistical, customer and brand marketing principles
- Proven ability to influence decision making at senior levels within the organization
- Proven ability to easily collaborate across functional areas broad understanding of all functional accountabilities

Competencies:
- Possess Professional /Technical Mastery (data access and manipulation, market measures, ROI).
- Excellent analytical skills (Thinking and problem solving)
- Strong presentation and communication skills
- Ability to learn new technologies/ analytic methodologies quickly
- Collaborates, builds networks, and partners internally / externally
- Ability to turn insights into actions
- Strong leadership Skills

- Qualification: Post Graduate in Business Discipline

KNOWLEDGE:
- Preference: familiarity with statistics, MS Office, advanced excel
- Demonstrated professional and academic excellence

About the Company

RTS Global Partners is a multi-platform advisory, education, technology, membership and investment (professional services) organization operating a boutique partner platform, serving only family-owned businesses and guiding them to develop a lasting legacy from one generation to the next, with 150+ toolkits, publications, systems and processes, blended into customized solutions for each client engagement.

RTS Global Partners has now served 180 Clients to date in 25 Countries with its Premium Advisory Services, and RTS has impacted 20,000 Family SMEs with its Educational Programs (via the Family Business Academy arm), both directly and in collaboration with YPO, EO, HBS and Vistage, and other leading Business Schools & Executive Member Organizations.

RTS has a long-term vision to build a ‘Global Family Business Platform’ with our philosophy of ‘One Family . One Legacy’, linked to our core values to Respect, Trust and Serve (RTS) all our Clients and Partners.

RTS focuses specifically on providing customized solutions to drive Regeneration, Transformation and Succession (RTS) paths and results for our clients. We offer leading-edge scientific and practical advisory, consulting, education, technology and investment solutions to family owned businesses and conglomerates.