Job closed
Ref: LP003-367
Job description / Role
To develop & implement amazing brand strategies that will beat the plan to drive profitable growth of the Drinks category. Owning performance by providing the Customer Teams with the brand plans and initiatives that will outperform the market. Manage the delivery of F15 plan and GAME planning for Drinks Category.
- Beat the competition by developing and executing highly effective brand strategies for the Drinks category (including secondary brands) based on a deep understanding of the regions consumers insights to drive profitable growth. Engage Commercial teams and 3rd party partners.
- Works with Marketing Manager on the Communication plan, leading on Print, Out of store, PR and BTL activations.
- Deliver consumer activation programs for the Region adapting global guidelines to meet market needs and creating bespoke solutions when needed.
- Work with Innovation team on new opportunities within the category.
- Responsible for the P&L in the region. Manage performance reporting at key regional meetings. Manage and control the regional A&P budget for drinks category, ensuring M&E rigour to drive the right investment decisions.
Requirements
- Graduate calibre or equivalent.
- 7+ years of experience in marketing ideally gained within FMCG - experience in the Drinks Category/ Luxury Goods experience an advantage.
- Proven track record in building great brand performance and understanding commercial drivers.
- Strong understanding of gaining & utilising consumer insights.
- Ability to generate innovative & creative ideas thinking outside the box to create transformation.
- Ability to inspire & engage teams behind ideas to make things happen.
- Ability to build strong relationships cross functional/ cultural/ regional teams with in a fast moving complex environment.
- Highly organised self-starter with ability to manage and prioritise multiple projects
- Highly passionate about our brands, values & purpose.
About the Company
We are recognised leaders in international recruitment. We supply customers in 120 countries with an unrivalled resource network from 200. Our local knowledge provides them with straightforward and cost effective results.
With over 30 years experience providing supplementary staffing, Tangent have the ‘know how’ to deploy single consultants or entire project teams to anywhere in the world. With experts available in 190 countries we are here to supply 'in demand' and 'just in time resources' to our multi-national client base.
Tangent have worked with over 500 customers supplying contingent and campaign services. Our consultants and international researchers are adept at searching for the 'hardest to find skills' in restricted time frames. Our international recruiting database contains over 500,000 experienced candidates.