Brand Manager
MRL Financial
Dubai, UAE
Ref: GP195-517 		MRL Financial

The Role


The Role

Job Title: Regional Brand Manager
 
Position Purpose:
Develop and drive the assigned Brand(s) in the Middle East Region to maximise value creation for The Company in accordance with the regional strategy.
 
Key Responsibilities:
-Develop and drive the assigned brand(s) through the creation and interpretation of superior market and consumer insights
-Identify and deliver growth opportunities for the brand to exploit full potential for The Company in the assigned market.
-Deliver the brand marketing plan to direct and guide all marketing strategies within the region
-Set and monitor KPI’s according to regional and global targets and reporting standards
-Lead the development of a regional media strategy for the brand in accordance with the total regional marketing strategy
-Create and implement regional trade-marketing strategy
-Lead the formation and implementation of a regional marketing strategy for the assigned brand, including but not limited to Brand, Media and Innovation strategy.
 
Success Factors:
-Create value for The Company in the Middle East region
-Service delivery to agreed specifications and stakeholder satisfaction
-Adherence to business plans
-Brand value in region
-Total regional profit
-Adherence to budget

Requirements


Requirements

Experience:
Solid experience with brand and product management/marketing within the environment
 
 
Qualifications/Education:
Academic/theor. – Degree / Post Graduate in Business or equivalent experience
 
Competences:
Functional Competences Level (1-5)
 
Marketing Management 4
Category Management 4
Retail Sector and industry knowledge 3
Customer and Market research 3
Consumer Behaviour 4
Store development and tools knowledge 3
General Competences
English 4
Mail and Calendar applications 3
Office applications 3
Intranet/Internet skills 3
Arla knowledge 3
 
Personal Competences
 
Personal Impact 4
Strategic awareness 4
Customer orientation 3
Goal focus 4
Project Management methodology and tools 4
Problem solving 4
Presentation skills 3
Commitment 4
Initiative 4
Financial awareness 3

About the Company


About the Company

Part of the MRL Group, MRL Financial works in partnership with leading global finance-based organisations to provide a complete recruitment service. Primary divisions comprise technology and operations, risk management, audit and compliance.

This Position is closed or expired