Brand Manager

Job description / Role

- Responsible for the development of OBIs and Big ideas, engagement strategies and the creation of relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communciation contributes to enhancing the company image of trusted NHW leader
- Develop and successfully execute Bigger, Bolder, Better innovation & renovation for brands
- Manages the development and execution of strong functionally aligned brand plans, responsible for the performance, health and strategic alignment. Understands business impact and priorities PFME and TTS investment of brands
- Understands shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers/ shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers
- Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands
- Develops Brand Essence and Vision (developed or applied from SBU/GMB)
- Demonstrates leadership and facilitate development of his/her team

Requirements

- Bachelor's degree (Emphasis Marketing)
- Minimum 5 years experience in marketing
- 2 years experience in other function ideally sales
- Experience in leading and managing cross functional teams
- Experience in dealing media and advertising agency

About the Company

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.