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Job description / Role
The Brand Manager will play a key role in the Brand Development of the Infant Nutrition and Nutritional Drinks portfolio. The position involves Brand Strategy Development, working on the Brand Equity and Brand Mix development for the Nutrition portfolio. This position will also lead and drive regional cross functional resources (R&D, Supply Chain, Communication Agencies) in developing world class, growth focused innovation mixes for the region.
Key Accountabilities:
Marketing Strategy Development
- Plug into global brand centres to tap into brand strategy
- Analysing market & consumer insights and trends, and developing business opportunities for brands. Decide the MR Plan for the portfolio
- Brand Equity and Brand Mix development for the Nutrition portfolio
Develop an annual Marketing Plan to achieve targeted results
- Deliver KPI's by developing strategies and executing key new products and strategic projects.
New product development
- Identify and prioritise market & consumer insights & trends in rolling out innovations.
- Gain Management approval and successfully launch new products.
Development of tactical marketing initiatives/recommendation of Trade Promotions
- Deliver as needed projects and analysis in a timely manner.
Accurate forecast of sales demand
- Enter monthly sales volumes forecast that best reflect forward sales.
Consumer communications
- Develop and execute consumer communications strategies including TV, print, PR, Activation etc.
Financial and Budget Management
- Driving investment strategies and budget commitments behind brand strategies by country to ensure maximisation of brand potential.
- Managing Brand P&L across the region.
The job requires extensive travel in the Middle East, North Africa and Turkey region.
Requirements
Essential knowledge:
- Marketing degree
- MBA or Master's in Marketing, desirable.
Business Skills:
- Passion for Growth relating to high energy levels, motivation and scale of ambition
- Significant level of organizational insight and awareness
- Change Catalyst and Seizing the future
- Strategic Influencing
- Team Commitment
- Team Leadership
Experience Required:
- 6-8 years marketing in fast moving consumer goods
- Robust Brand Activation Background
- Robust experience in Brand Communication Development and Implementation
- Good experience in Integrated Brand Planning Process
About the Company
A Multinational FMCG Organisation.