Brand Manager

Job description / Role

Objectives:
To tailor category and channel strategies and initiatives to country needs, optimizing effectiveness of consumer/ shopper activity at a local level, and actively participate in and support the customer development process

Main responsibilities:
- Achieve the country sales volumes, OG and RIG targets by category.
- Develop the local Commercial Plan for the country from a category & channel perspective in alignment with country management and sales team
- Recommend insights to the POP drivers based on the analysis of the 8 C's of successful demand generation and ensure the development and update of the POP Vision document on a country/channel level
- Translate category & brand objectives on a market level into country/channel category objectives
- Continuously provide insights on channel, category and shopper trends
- Ensure that channel strategies are updated on a category/country level and efficiently incorporated in the country's commercial plan
- Ensure effective new product launches, line extensions on a country level through organizing category road shows/ presentations for the sales teams
- Conduct pre and post evaluation of activities
- Track, monitor, and report key Competitor activities on a Channel level, providing insights/plans to drive competitive advantage
- Ensure Development/ efficient utilization of hard and soft POSM for generic and local activities, including evaluation of its effectiveness at point of purchase
- Analyze and provide recommendations / action plans on retail audit reports
- Maintain, update, and implement the core distribution priorities and merchandizing guidelines by channel
- Ensure strict adherence and compliance on all activities undertaken, including those taking place on trade, to the International Codes and company's Instructions and local country codes.

Requirements

- Bachelor's Degree
- 3-4 years commercial experience.
- Min. 2 yrs Sales experience - Marketing experience is an advantage.
- FMCG background preferred.

Specialist knowledge:
- Regional & country specific shopper and consumer understanding, trade knowledge.
- Regional trends & Category/Brand knowledge.
- MAC/Insight Software.
- Complete understanding of the WHO Code, Code Management System for Nestle Middle East and Nestle Instructions
- Expertise in Nestle Nutrition Product Knowledge, and in Infant Nutrition in general

Soft Skills and Personality traits:
- Analytical acumen
- Financial awareness,
- Planning and organizing,
- Problem solving, multitasking approach
- Influencing and networking skills
- Strong communication skills (written & oral), and presentation skills and multi-tasking.

About the Company

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.