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Job description / Role
Based in Kuwait, the Brand Marketing Manager will lead the overall marketing activity for Express with responsibility for planning, executing and measuring the overall Annual Marketing Plan.
The Brand Marketing Manager will build and leverage strong relationships with the franchisors to effectively plan, adapt and implement region and country-appropriate marketing campaigns and initiatives, whilst preserving the original brand essence.  Where relevant, the Brand Marketing Manager may liase with 3rd party design teams to do limited amendment and development of marketing collateral.
Working closely with the senior brand team to ensure the marketing activity supports the overall revenue growth targets of Express, the Brand Marketing Manager will also work with Corporate Marketing to ensure alignment with Alshaya corporate guidelines and to optimise brand expenditure.
* Responsible for the Strategic Planning of the marketing initiatives for the year
* Responsible for market research, insight and database management for Express
* Responsible for artwork development, advertising, promotions, and catalogue and magazine distribution (where relevant)
* Responsible for planning the brand media mix and booking media accordingly
* Responsible for planning and execution of partnerships & events
* Responsible for managing media relations / social media initiatives (where brand relevant)
* Create and maintain excellent team and cross functional working relationships
* Responsible for category management (where brand relevant)
Requirements
* 5-7 years relevant experience as all round Marketeer
* A degree in Marketing or similar
* Experience within the retail industry
* Fashion or Franchise experience beneficial
* Ideally have experience working in the Middle East. Alternatively, may have worked as an expatriate away from home
* Capable of managing a large / complex / expanding brand or cluster on a strategic level
* Be innovative, resilient, pro-active and exceptionally well-organised, with strong interpersonal and communication skills
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.