| Brand Marketing Manager – FMCG | |
| Forte ICT Jeddah, Saudi Arabia Ref: KP745-63 |
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The RoleThe RoleMain Job Purpose: Leads the development of the KSA National Brand Marketing Plan, within the Category Plan guidelines, to meet company goals. Leads a multifunctional business cell with cross department team to implement the plans in the market place and monitors performance of the support plans and financial results. Leads and participates in various cross-functional teams, Regional Brand Teams and externally with local support agencies such as PR, sponsorship, activation and channel. Accountable for all portfolio forecast, delivery and achieving financial results. Owner of P&L: determine and manage the budgets. Responsible for direct team skill and competency development and coaching. Analysis of customer research, current market conditions and competitor information. Develop and implement marketing plans and projects for new and existing products. Manage the productivity of the marketing plans and projects. Monitor, review and report on all marketing activity and results. Develop pricing strategy Liaison with media and advertising agencies Key Success Measures Responsible for driving top line growth, medium term category and brand share targets. Responsible for direct team development and achievements; alignment with cross departments for accurate implementation across the region |
RequirementsRequirementsProfessional Skills Required: Understanding customers and shoppers. Understanding consumers and translating insights into action. Develops brand marketing plans that build equity and business. Launches relevant innovation and relaunches. Creates/deploys integrated communication Monitors progress and takes action Core aspects underpinning all skills: Creativity. Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour. Financial acumen to lead P&L Background in Market Development Experience Required: Minimum 6 years relevant experience in FMCG Brand Building/Development and/or Customer Development. Business planning and implementation experience as well as project management Experience in leading team of +2 person |
About the CompanyAbout the CompanyForte ICT is a value added human capital consultancy founded by likeminded people with 40 years recruitment or industry related experience between them. We strongly believe that “making the right choices” for both our clients and candidates alike throughout the recruitment process based on the highest level of professionalism and integrity is at the heart of what we do. Any professional partnership requires understanding, empathy and shared values. We know that people are just as important as the process. In developing an open and transparent partnership, we focus on building respect and trust that leads to such a thorough understanding of your requirements that we become your most effective advocates. |
This Position is closed or expired
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