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Job description / Role
H&M offers fashion and quality at the best price through a broad and varied range of fashions for the entire family. The collections are extensive and new items come into the stores every day. This way, the stores are renewed and customers can always find something new at H&M. The goal is that it should be easy and inspiring to shop at H&M. The customers should always be able to find a good deal.
The diversity of the fashion range allows all of the customers to find what they are looking for to complement their own personal style. There are several different concepts within the women's, men's, teenage and children's departments. All in all, the concepts consist of modern basics, current fashions and clothes that reflect the absolute latest international trends. The collections are supplemented by matching accessories, underwear and sleepwear.
The entire fashion range is seasonal. Cut, colours and garment types are constantly being replaced or renewed to keep up with current trends.
The H&M store is now a well-established presence in most prominent shopping streets with considerable customer flows around Europe and in North America. In London, for example, H&M is located on Oxford Street, in Paris on Boulevard Haussman, in Milan on Corso Vittorio Emanuele, in New York on Fifth Avenue and in San Francisco on Powell Street.
The store environment at H&M is comfortable, inspiring and generates well-being. It is very important to give customers ideas and inspire them to choose things that suit their own style. Displays and mannequins are used to provide customers with inspiration for how to match clothes. H&M also helps customers to find their way around the collection and to combine garments and accessories successfully.
The Role:
Define the tactical & strategic direction of product lines within each category in line with the product calendars as well as assessing & managing the product Business mix to achieve Company Financial & Business objectives.
Responsibilities:
*Manage Business strategies & activities from development to implementation to achieve Business objectives.
*Maintain up-to-date Competitor & Global Business trends knowledge.
*Coach & mentor team, set goals & develop individuals on an ongoing basis.
*Develop internal & external relationships & negotiate to achieve Business objectives.
*Review Business critical information, make recommendations, communicate & facilitate solutions.
*Provide functional expertise & execute functional responsibilities.
Requirements
* Leads customer research to define customer targets and marketing mix.
* Leads the development of new product concepts from conception through implementation.
* Creates and presents business case for new programs to support growth strategies and profitability targets.
* Business degree - marketing specialisation.
* Progressive experience of product or brand management with P&L responsibility.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.