Brand Merchandising Manager – H&M

Alshaya
Kuwait

Ref: GP435-1960
Alshaya

The Role


The Role


H&M offers fashion and quality at the best price through a broad and varied range of fashions for the entire family. The collections are extensive and new items come into the stores every day. This way, the stores are renewed and customers can always find something new at H&M. The goal is that it should be easy and inspiring to shop at H&M. The customers should always be able to find a good deal.

The diversity of the fashion range allows all of the customers to find what they are looking for to complement their own personal style. There are several different concepts within the women's, men's, teenage and children's departments. All in all, the concepts consist of modern basics, current fashions and clothes that reflect the absolute latest international trends. The collections are supplemented by matching accessories, underwear and sleepwear.

The entire fashion range is seasonal. Cut, colours and garment types are constantly being replaced or renewed to keep up with current trends.

The H&M store is now a well-established presence in most prominent shopping streets with considerable customer flows around Europe and in North America. In London, for example, H&M is located on Oxford Street, in Paris on Boulevard Haussman, in Milan on Corso Vittorio Emanuele, in New York on Fifth Avenue and in San Francisco on Powell Street.

The store environment at H&M is comfortable, inspiring and generates well-being. It is very important to give customers ideas and inspire them to choose things that suit their own style. Displays and mannequins are used to provide customers with inspiration for how to match clothes. H&M also helps customers to find their way around the collection and to combine garments and accessories successfully.

The Role:

Define the tactical & strategic direction of product lines within each category in line with the product calendars as well as assessing & managing the product Business mix to achieve Company Financial & Business objectives.

Responsibilities:

*Manage Business strategies & activities from development to implementation to achieve Business objectives.
*Maintain up-to-date Competitor & Global Business trends knowledge.
*Coach & mentor team, set goals & develop individuals on an ongoing basis.
*Develop internal & external relationships & negotiate to achieve Business objectives.
*Review Business critical information, make recommendations, communicate & facilitate solutions.
*Provide functional expertise & execute functional responsibilities.

Requirements


Requirements


* Leads customer research to define customer targets and marketing mix.
* Leads the development of new product concepts from conception through implementation.
* Creates and presents business case for new programs to support growth strategies and profitability targets.
* Business degree - marketing specialisation.
* Progressive experience of product or brand management with P&L responsibility.

About the Company


About the Company


M.H. Alshaya Co. is a leading international franchise operator for over 70 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania. The company operates over 2,600 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.

Alshaya’s stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 40,000 people from over 110 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
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