Brand Merchandising Manager – Mothercare

Alshaya
Kuwait

Ref: GP435-2230
Alshaya

The Role


The Role


With over 40 years of experience, Mothercare is the UK's premium retailer for the mother-to-be, her baby and young children. Mothercare currently operates 250 stores in the UK and 221 franchise stores in 44 countries worldwide. Mothercare has a premium image throughout the world, earned through the highest quality of its products and professional customer service. All products sold in Mothercare stores meet the toughest European safety standards (certified to European Safety Standard ECE R44.03).

Mothercare has been present in the Middle East since 1984. It has established itself as the leading brand offering the finest quality fashion, home and travel accessories for children and mothers to be.

Mothercare offers a unique one stop shopping experience for children and their parents through the widest assortments of fashion and basics for babies, children 1-10 years and maternity wear. A comprehensive range of Feeding, Bathroom, Bedroom and Travel accessories is also available in most stores.

Define the tactical & strategic direction of product lines within each category in line with the product calendars as well as assessing & managing the product Business mix to achieve Company Financial & Business objectives.

* Manage Business strategies & activities from development to implementation to achieve Business objectives.

* Maintain up-to-date Competitor & Global Business trends knowledge.

* Coach & mentor team, set goals & develop individuals on an ongoing basis.

* Develop internal & external relationships & negotiate to achieve Business objectives.

* Review Business critical information, make recommendations, communicate & facilitate solutions.

* Provide functional expertise & execute functional responsibilities.

Requirements


Requirements


* Leads customer research to define customer targets and marketing mix.

* Leads the development of new product concepts from conception through implementation.

* Creates and presents business case for new programs to support growth strategies and profitability targets.

* Business degree - marketing specialisation.

* Progressive experience of product or brand management with P&L responsibility.

About the Company


About the Company


M.H. Alshaya Co. is a leading international franchise operator for over 70 of the world’s most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania. The company operates over 2,600 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment.

Alshaya’s stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 40,000 people from over 110 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
This Position is closed or expired