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Job description / Role
With over 40 years of experience, Mothercare is the UK's premium retailer for the mother-to-be, her baby and young children. Mothercare currently operates 250 stores in the UK and 221 franchise stores in 44 countries worldwide. Mothercare has a premium image throughout the world, earned through the highest quality of its products and professional customer service. All products sold in Mothercare stores meet the toughest European safety standards (certified to European Safety Standard ECE R44.03).
Mothercare has been present in the Middle East since 1984. It has established itself as the leading brand offering the finest quality fashion, home and travel accessories for children and mothers to be.
Mothercare offers a unique one stop shopping experience for children and their parents through the widest assortments of fashion and basics for babies, children 1-10 years and maternity wear. A comprehensive range of Feeding, Bathroom, Bedroom and Travel accessories is also available in most stores.
Define the tactical & strategic direction of product lines within each category in line with the product calendars as well as assessing & managing the product Business mix to achieve Company Financial & Business objectives.
* Manage Business strategies & activities from development to implementation to achieve Business objectives.
* Maintain up-to-date Competitor & Global Business trends knowledge.
* Coach & mentor team, set goals & develop individuals on an ongoing basis.
* Develop internal & external relationships & negotiate to achieve Business objectives.
* Review Business critical information, make recommendations, communicate & facilitate solutions.
* Provide functional expertise & execute functional responsibilities.
Requirements
* Leads customer research to define customer targets and marketing mix.
* Leads the development of new product concepts from conception through implementation.
* Creates and presents business case for new programs to support growth strategies and profitability targets.
* Business degree - marketing specialisation.
* Progressive experience of product or brand management with P&L responsibility.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.