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Job description / Role
The Role
Develop a pro-active and flexible business development strategy to deliver the agency’s New Business objectives. Take an active involvement in the development of the agency business.
Reporting to:
Chief Operating Officer
Main Duties:
Understanding the Agency
• Understand and promote the Agency’s credentials to prospects, clients and Agency personnel.
• To be involved in the development of the overall agency positioning and go to market approach.
• To tailor the agency’s positioning to prospects depending on their requirements.
• Actively promote the Agency
• Understand and promote the agency’s client work to prospects.
• Harness agency initiatives, research or planning findings to drive new business.
• Develop new products and services with other senior managers to capitalise on business opportunities.
Prospect Management
• Identify overall prospect pool for the Agency. Make recommendations for the top prospects list, based on agency experience and market knowledge.
• Drive initiatives/strategy that tackle individual prospects and a wider sector list.
• Actively monitor key prospects to seek opportunities for dialogue and interaction.
• Oversee the management of the relationship and activity of the outbound prospecting.
• Ensure effective administration systems are deployed to deliver the outbound activity.
Pitch Management
• Oversee the management of the relationship with the prospect from pre - brief to post pitch de-brief.
• Liaising with COOto identify the most appropriate team/process to work on the pitch matching the prospect culture and personnel with the most appropriate agency mix.
• Where appropriate take overall responsibility for the pitch – providing strategic direction on business and creative recommendations.
• Front pitch and prospective client meetings when in conjunction with the senior directors and heads of departments – ideally match prospect to relevant team member.
Requirements
Business Development Strategy
• Develop overall Agency growth strategyin line with company guidelines, procedures, commercial needs and financial targets.
• Review strategy and tactics on a regular basis and adjust accordingly.
• Monitor market place for changes that impact on strategy.
Financial Management (relevant to Director level)
• Establish return/investment levels for each pitch taking into account both external and internal costs.
• Ensure the final tailoring of financial packages to prospects requirements: best practice, efficiency and transparency for both parties.
• Fully understand the standardised Client Agency contracts.
• The Business Development Director should be accountable for all costs associated with ongoing departmental budget and ongoing pitches.
• Ensure the minimisation of agency exposure to third party costs.
• Drive the delivery of new business financial performance, maintaining regular dialogue with the Finance Director, the Regional BD Director and the General Manager.
Team Management (relevant to director level)
• Set clear goals and objectives for the performance of direct reports.
• Put in place and oversee relevant processes and procedures are in place to manage the new business process with all team members
• Implement and contribute to the performance and career management process ensuring personal review meetings are held on a regular basis. Ensure content is constructive, providing feedback and an opportunity to agree next steps.
• Work with the Regional BD Director to ensure all team members have fulfilled all HR needs and requirements.
• Inspire team and direct team to achieve positive end results.
• Ensure:
* Management of team issues
* Team training and development needs are agreed and ensure liaison with Regional BD Director to agree training plan
* Ensure relevant attendance at key prospect meetings
* Ensure the appropriate delegation of tasks and responsibilities across the team
* Team are kept informed of wider Agency issues
About the Company
italent has been around since 2012, when we saw that businesses needed better talent solutions for their employment requirements. By focusing our efforts on quality products and services that are simple-to-use and innovative, our team brings you the best results without any unexpected additional costs and unnecessary complications. Simply put, we love helping businesses find and keep the right people.