CRM Marketing Manager

Job description / Role

- CRM marketing and Campaign Delivery.
- Primarily responsible for campaign planning and management, driving email strategy, sharing results, vendor management, forecasting and expense tracking.
- Develop and manage all seasonal email marketing efforts, forecasting resource requirements, managing relationships, calendars, content plans and communicating timelines.
- Leads customer intelligence initiatives.
- Manage of analysis to determine impact of CRM initiatives and programs on short and long-term sales, ROI.
- Develops strong understanding of key drivers of brand business to identify insights to drive future plan strategy and plan development.
- Manage sound experimental test designs for CRM initiatives and programs.
- Manage sound analytic approaches to general marketing and business questions.
- Manage development and planning of corporate database management.
- Continuously aware of and testing new technology, methodology and programs to advance learning and results.
- Act as a liaison between internal and external stakeholders, scheduling appropriate meetings and routing deliverables for approval by stakeholders.

Requirements

- Bachelor's degree required, Master's Degree in Marketing or related field preferred.
- 5+ years experience in business analysis, database marketing analysis, direct marketing or CRM, preferably in the hospitality industry.
- 2+ years experience in response modeling and customer segmentation.
- 2+ years experience in direct marketing strategy development.
- E-commerce experience with demonstrated knowledge of online marketing tactics, contact strategy development, campaign optimization and circulation planning.
- In-depth knowledge and experience of end-to-end management of eCRM programmes, from briefing to copywriting, design, segmentation and testing.
- Project /Budget/ financial plan development and management skills.
- Ability to turn around stunning campaigns on tight timelines.
- Experience with mobile marketing.
- Strong verbal and written communications skills.
- Ability to effectively network and leverage internal and external resources.
- Proven ability to manage customer database/CRM systems.
- Extensive experience in analytical segmentation, response analysis, ROI analysis, modeling, and measurement methodology
- Ability to work successfully with a variety of software applications including: Microsoft Excel, Word, SQL-based software (e.g., Access), statistical software (e.g., SAS or SPSS), and CRM applications.
- Proven ability to manage staff.

About the Company

Kingston Stanley is the leading specialist marketing recruitment agency in the Middle East, working exclusively with clients and candidates across the full spectrum of the marketing sector since early 2011. We will help you find, screen and select the ideal candidate for your marketing jobs, and we have the largest, most current and qualified network of suitable candidates, ready to start immediately. Whether you have a role that urgently needs to be filled, or a killer portfolio, you’ll find what you’re looking for here. Strong ethics, honest hard work, integrity and marketing recruitment are the four pillars of our business and brand.