Category Manager

DAL Group
Khartoum, Sudan

Ref: HP584-131
DAL Group

The Role

The Role

Position Purpose:

Drive category management principles as well as Consumer and Shopper Insights to deliver brand and category growth while sharing Best Practices across the Sector.

Utilizing the appropriate analytical skills, insights, and tools, identify and present to the retailer both on-shelf and off-shelf growth drivers. Implementing category management initiatives with the retailer while also linking in corporate category management initiatives and customer team.
The objective of this role is to drive share growth through best in class category strategy and tactic execution.

Key Accountabilities:

1. Provide ‘new thinking, and value-added category analysis and insight for the Unilever Foods business at major
2. Utilize major information as well as other data sources to drive recommendations that ‘win’ with the customer, category, and Unilever.
3. Develop and demonstrate category, shopper, and customer expertise with this customer leading to strong business relationships across the major organization.


This position actively engages with the customer and the local Unilever team calling on major in developing category growth strategies and tactics.

This position interfaces with our customers at several levels of the organization. Knowledge and a working understanding of Nielsen, Spectra, UNIMIX and other syndicated information systems required.

Operating Environment:

1.Business Environment:
•Managing different product types/formats/positioning:

-Company owned/agency brands
-Flour/Pasta/Sugar/Milk Powder
-Multiple consumer target markets – adults/children/different SEC
-Multiple trade channels – retail/wholesaler/agents/OOH/Food Service/Institutions

2. Planning Time Frame:
•12 month time horizon to develop and implement marketing programmers
•Up to 24 months for certain New Product Development projects
3. Major Challenges
•Lack of reliable data sources



Bachelor’s degree
with a Business/Commerce/Marketing orientation

Ability to identify opportunities and strategies that will deliver brand growth via well developed analytical skills
Sound decision making ability
Well developed communication skills
Effective project management skills/ Ability to lead cross functional teams
Understanding of consumer research methodologies and ability to interpret data
Ability to develop brand communication strategies and understanding of media channels
Develop and Manage relationships with internal/external agencies
Strong drive for results

5+ years of brand marketing experience
Fluent in English
FMCG experience would be highly regarded

About the Company

About the Company

Established in 1951 as a single company under the name Sayer & Colley, the DAL Group has since developed into the largest and most diversified privately-owned group of companies in Sudan.

Founded on strong, clear business principles and an ethical philosophy, the DAL Group today consists of independent companies operating in the consumer, industrial, agricultural and property development sectors, each playing a leading role in its own field. Our business activities currently include :

* manufacturing
* franchise dealership services
* property development
* contracting and services
* sales, marketing and distribution of locally produced and imported brands
* large-scale farming.

DAL has been operational in Dubai since 2005 following the transfer of its London office functions to the United Arab Emirates. With new offices and a warehouse under construction in the Dubai Airport Free Zone, the Dubai Office will play an increasingly important role in procurement, logistics and other services for the Group as well as providing a presence in this important regional centre.
This Position is closed or expired