| Category Marketing Manager – Food/Culinary | |
| Mackenzie Jones Abu Dhabi, UAE Ref: HP279-653 |
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The RoleThe RoleOverview A locally based FMCG company is looking for a candidate who will be responsible for leading the development of the Category Marketing Strategy for the food/culinary business and continue the growth across the UAE and GCC Reporting to the Head of Marketing, consumer, you will lead a brand manager and be responsible for all processed food products in the portfolio. This role requires superior strategic, consumer insight and market analysis capability to direct and guide the business to a growth position Accountability include but not limited: - An ability to work across and develop multiple brands in different food categories will be fundamental to success. - Expertise in working across different sales channels including HORECA, Grocery, CVS and Traditional trade. An understanding and working knowledge of the GCC and MENA region will be highly regarded - The role will demand product innovation skills with new category development and brand extension launches to drive market share growth. - Expertise in building consumer engagement will be required for the development and execution of advertising, consumer promotion, social media and trade marketing programs. - Strong commercial acumen is essential to drive sustainable profitable growth for the business. Leading cross functional teams and working closely with external agencies will be key to success thus strong stakeholder management skills and an ability to work well with others will be highly regarded. |
RequirementsRequirementsBachelors Degree in Business management, preference in Marketing Minimum 7 years of experience in a food/Culinary category role Fluent in English ? additionally Arabic is preferred Experience of NPD/NPL A minimum of 3 years in the Middle East Arabic speaking is a preference, but not essential Ability to travel in KSA and other GCC countries |
About the CompanyAbout the CompanyMackenzie Jones Middle East has decades of HR, Marketing & Sales, Finance & Legal, Agency & Creative, Secretarial and Business Support recruitment expertise. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs. So we always listen, constantly learn, occasionally challenge and frequently advise. It’s all part of a service renowned for its courtesy, consideration and dedication. Our Dubai office covers the GCC and Levant and with over five years regional expertise we are the leading specialists. We’re growing rapidly because people appreciate our honesty, commitment and results. Specialties: Recruiting for – Agency and Creative, Marketing and Sales, HR, Finance and Legal, Secretarial and Business Support. |
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