Category Marketing Manager

Job description / Role

Having been established more than 100 years ago, our client is now one of the largest dairy companies in the world. They have production facilities in 13 countries and sales offices in another 20 countries, and their products are exported all over the world and sold under globally recognised brands.

They now have an opportunity for a Category Marketing Manager - MENA to join them, in their Regional Head office in Dubai, to develop and drive the Cheese & Cream Category strategy to enable value creation for the business and its customers.

Key Responsibilities:
• Responsible for the regional MENA Cheese and Cream Category strategies
• Drive and develop the regional product portfolio within Cheese and Cream Categories
• Liaise, coordinate and continually improve /promote close communication with country stakeholders
• Proactively seek to understand country category needs and challenges
• Liaise with global category management to secure implementation of best practice and adherence to guidelines
• Drive, develop and guard brands in the MENA region to maximise value creation for the business in accordance with the regional strategy
• Lead the development and implementation of a MENA media strategy in accordance with the regional marketing strategy and country marketing needs
• Responsible for MENA Cheese and Cream ATL activities
• Secure effective and accurate communication with creative and media agencies to deliver category and brand campaigns on time and cost effectively
• Responsible for aligning with suppliers of creative and media marketing services
• Responsible for proactively supporting distributor sales marketing

Requirements

• 5-8 years experience with category management/marketing within a Fast Moving Consumer Goods environment – preferably in cheese / cream / dairy categories
• Team leadership experience
• Marketing / Business University Degree
• Expertise in strategic brand development
• Motivating and inspiring Agencies
• Excellence in strategy development & execution
• Fluent English & Arabic communication skills
• Strong presentation and negotiations skills

About the Company

ReThink Recruitment is a full service business and technology recruitment consultancy that does things differently. We service resourcing needs across all industry sectors and for any size of company, from single permanent placements for SMEs to large contractor outsourcing projects for global corporations.

Whether you work in the commercial or public sector, our recruitment experts will give you honest advice and deliver results on time and on budget. We're not like other recruitment agencies and we’re confident that you will prefer our way.