Channel Marketing Manager

SQ Computer Personnel

Dubai, UAE

Ref: LP180-354

Job description / Role

Employment: Full Time

Channel Marketing Manager; UAE & OMAN

Reports to: Marketing Manager; UAE & OMAN

Job Purpose: To manage, and support the Marketing Manager in implementing marketing relations objectives. Establishes, maintains, and continually improve an end-to-end channel ownership. Creates clear-cut strategies to achieve volume, value and market share targets.

Job Scope: An essential role that manages existing marketing business relationship and forging new ones through various initiatives, networking and continuous relationship development.

Major Accountabilities:
1. Creates strategies to drive profitable volume, value and market share aligning with key stakeholders including the Marketing Manager, the Managing Director, Sales Heads and the BU.
2. Expands and enhances marketing relationships at customer level and act as the point of contact for customer marketing [with sales account manager alignment] ensuring satisfaction.
3. Aligns with Sales & Channel Marketing Managers for BP/RE per channel and accounts within channel (where applicable).
4. Ensures all JMB spent is justified and in line with plans agreed between the company and customer having regularreviews of DME expenditure with Finance to ensure all spending are on track.
5. Constantly communicates with procurement and agencies on the creation and adaptation of artworks and POSMs, ensuring all marketing collateral follow the brand guidelines.
6. Constantly studies with the assistance of suppliers, and in collaboration with procurement, new methods to improve execution and increase transition of products.
7. Supports the channel in effective execution and implementation of campaign, branding and promotional activities.
8. Uses and become fluent with internal numbers (volume, GREEN, RED) and retail audit readings so that plans are formulated with strong logic.
9. OBPPC [Occasion, Brand, Pack, Price, Channel] ownership. Recommends way forward and use KPsI as measurement. This includes possible scenarios to rationalize SKUs.
10. Drives and implements RTM strategy and RGM initiatives.
11. Pre-Evaluation discussions: with the assistance of the Zonal Heads / Sales Managers meets customers, participate in discussions/negotiations for renewal/acquisitions, participate in volume estimation, decide on the marketing/activity calendar, and allocate budgets and P&L review.
12. Firming up the Agreement: With the assistance of Sales Account Managers firms up the agreement/channel plans by finalizing volume estimates, the marketing/activity calendar and lock the budgets.
13. Activity Management: Follows through marketing/activity calendar to achieve estimated volumes, remain within budget and assist in execution.
14. Review Performance: Responsible for posting marketing/activity calendar and its post evaluation which includes ROI, effectiveness, volume achievement and cost.
15. Monitors competitive activities and make recommendations for risk mitigating activities.
16. Reviews Retail Audit Data with Sales Managers and decide on key growth drivers and agree on plans.
17. Regularly visits the market to evaluate market conditions, identify problem areas & opportunities, and monitor/recommend merchandising equipment POSM

Salary: AED17,000 p/m + Benefits

Requirements

* University Degree (or equivalent)
* Fluent in MS Office
* 5 years previous experience in sales and/or commercial marketing within a well-reputed FMCG environment whereby he/she would have acquired exposure to dealing with sales teams, customers as well as launching new products and managing marketing funds.
* Positive Attitude: Having a can do attitude with the willingness to take challenges & criticism positively.
* Persuasive: Enjoy selling, comfortable using negotiation, like to change other people's views.
* Outspoken / Self Confident: Prepared to argue, challenge others, take an independent view.
* Communicator: Provide and receive information, views and opinions in an appropriate manner.
* Problem Solver: Apply basic problem solving tools to real life situations and proactively identify the areas for improvement.
* Data Rational / Analytical: Like working with numbers, enjoy analyzing statistical information, base decisions on facts and figures.
* Behavioral: Try to understand motives and behavior that drives others decision making.
* Innovative: Generate new ideas, enjoy being creative, think of original solutions.
* Initiator: Does more than is required or expected in the job which will improve results and avoid problems.
* Forward Thinking: Take a long-term view, set goals for the future, more likely to take a strategic perspective.
* Structured: Plan ahead; consider preparation, priority setting and structure to be important.

About the Company

Due to overwhelming client demand, SQ Computer Personnel opened a branch in the UAE in 2007 which we called SQ Gulf. Over the last 7 successful years we have carved out a strong and credible reputation in the UAE as a recruiter of choice. We work in partnership with a number of large multi-national and regional organisations as well as smaller, boutique companies. We aim to supply personnel on a sole agency basis which, in turn, provides you with a very attractive and cost effective, headache-free process.

SQ Gulf covers a wide range of vertical markets with in the MENA region. We have mirrored our UK successes by building a 360 degree, full life-cycle infrastructure and support strategy. We have an experienced team of account managers who are all well versed in their specific market vertical. We cover all levels of seniority and job titles. I myself, have over 13 years of professional recruiting experience, 5 of which have been in the UAE. As an agency, I strongly believe that SQ Gulf, with it\\'s team of dedicated and experienced staff, are exceptionally well placed to provide a smooth, successful and cost-effective recruitment solution. We have an exceptionally large database of current candidates, from UAE Nationals to expats currently looking for new challenges in the region.

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