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Job description / Role
The External Communications Manager is responsible for optimising consumer awareness about individual brands working with individual brand PR/Marketing teams within their area of responsibility to build and enhance the overall quality and impact of editorial content (traditional and online) delivered to media. Specifically:
- Contribute to development of annual external communications plan, working with individual brand teams to identify brand specific activity plans
- Manage External Communications Executives and Copywriter to ensure effective and timely delivery of agreed messaging
- Build relationships with brand teams, act as a communications business partner, providing advice, ideas and coaching to support competency development
- Clear all editorial content submitted by brand teams in area of responsibility, consistent with Alshaya guidelines and SLAs.
- Develop relationships with media within area of responsibility and support the sell in of news stories as required
Requirements
Qualifications and Requirements:
- A minimum of 8 years external communications experience with extensive brand and proven corporate experience (retail preferred)
- Deep knowledge of all facets of editorial and brand communications (content drafting, pitching stories, agency briefing, media events, press office etc - excludes advertising/POS)
- Experience of managing teams, external agencies and the development and lifecyle of communications projects
- Educated to university level - bachelors degree in Communications, Marketing or related subject
- Excellent factual/creative writing skills with strong proof reading skills
- Results focused individual - able to deliver multiple projects in timely fashion.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.