Competitor Intelligence Manager

Job description / Role

Use analytical techniques to analyze competition from all aspects; commercial strategy, to position each player in the market and provide strategic & tactical recommendations based on competition & market benchmarks.Track & Report Competitor Activities & Pricing

* Continuously monitor & track competition from all aspects and all touch points; call center, sales channels, call rates, etc. to benchmark Zain on different operational aspects, using in-house and outsourced resources.

* Maintain a log of tariff rates for all market products, promotions, bundles, etc., to have 360 degree view of the market pricing strategy for Zain and competition.

Manage Field Teams Effectively

* Fully utilize outsource field teams solely to capture real time insights on competitor activities across different regions of KSA in the market and report on updates on the fly.

Analyze Competition to Predict expected responses & recommend strategic actions

* Compile Strategic & Tactical periodical reports; daily, weekly, monthly, quarterly, and annually of the market and competition, using internal and external agency reports and benchmarks to identify trends and patterns in activities.

* Utilize analytical methods, techniques, and/or tools and launch war gaming competitor intelligence techniques, along with historical market trends and facts, to predict and assume different scenarios for competitor offensive and defensive commercial activities and scenarios in the market and assist Zain in its Decision making accordingly.

Requirements

Industry / Domain

* Telecom

Knowledge and Experience

* Min. 5-8 years' experiences in marketing research

* Education and Certification Requirements

* Bachelor degree in marketing/ strategy , Master degree is a plus

Job Specific Skills

* Good Communication Skills

* Ability to understand market dynamics and industry trends 

* Ability to perform different analysis models on the market and competitors

About the Company

Zain is the newest player in the mobile telecommunication market of Saudi Arabia. We strive to become the preferred choice for voice, messaging, multimedia, call management, data and other services in the Kingdom. Building on the expertise of the Zain Group and the insights of our local team, we are building a trusted and effective telecommunication provider for the largest country in the Middle East.