Content Executive - eCommerce

Job description / Role

Content Executive (x2) - eCommerce - Retail Divisonal Office, Dubai

Al-Futtaim's Retail Division holds a stable of world class brands operating in buoyant markets with huge growth prospects. Some of our brands are Marks & Spencer, Toys R Us, and IKEA as well as Robinsons with a range of smaller brands selected for their appeal to the markets in which we operate. We currently operate our Retail outlets across the Middle East and in South East Asia.

We have enjoyed phenomenal success throughout the UAE, Egypt and GCC countries. We are in the final stages of outline planning for massive growth and need to prepare for the next phase of this program.

We now have an exciting opportunity for a Content Executive to join our eCommerce team. Under the direction of the Design and Content Specialist, this role is responsible for digital content writing for one or several brands in eCommerce-Retail.

Key Accountabilities:
- Create compelling content that makes Al Futtaim online stores appear as the online authority in fashion, electronics and DIY.
- Write content that speaks to various client-specific personas and market segments; creating a user-friendly experience for the reader.
- Write marketing text for individual products within agreed Service Level Agreements service levels for all brands for the MENA market. Ensure that copy meets quality and SEO guidelines and is materially different for each brand.
- Update or create landing pages on the site adding the proper links, images, or videos.
- Moderate customer reviews within agreed brand guidelines.
- When required, produce more general (site-wide) customer information such as FAQs, Product Descriptions, About Us, Terms of Use, Privacy Policy, Help Pages, Projects Articles, News Letters, etc).
- Coordinate and manage content schedule/plan and assets. Execute the content schedule/plan utilizing the content management system (CMS) to upload both copy and content assets.
- Receive information from category and merchandising teams on stock and priorities. Keep informed on products and stock levels of new products ensuring that products are available to go live as soon as stock is available.
- Work closely with the SEO Specialist to produce quality content that will not only appear in search engines, but drive traffic to the site, and convert into sales.

Requirements

- Bachelor's degree, or certification, in English, communications, journalism, marketing or a related field.
- Minimum of 1 year of experience as content writer preferably within an eCommerce organization.
- Excellent English skills (speaking, writing and reading).
- Arabic language would be an advantage.
- Strong copywriting skills gained in a web environment; high standard of written English.
- Strong copywriting skills in a web environment, with a high standard of English and understanding of SEO guidelines.
- Fast and accurate proof-reader.
- Knowledge of standard concepts, practices, and procedures within a software life-cycle.
- SEO Experience would be an advantage.
- Understanding of accessibility issues and solutions, including legal/compliance.
- Attention to detail.
- Target oriented and drive to exceed demanding challenges.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.