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Job description / Role
Country Brand Marketing Manager (FMCG) - Great Career & Financial Package
Business Context and Main Challenges of the Job:
• The Category Manager is the owner of the Category in the National Business Unit.
• Leads the development of the national Brand Marketing Plan, within the category plan guidelines,
to meet company goals
• Leads a multifunctional team to implement the plan in the market place and monitors performance of the support plans.
• Participates in various cross-functional teams – , Regional Brand Teams and externally with local support agencies such as PR, sponsorship, activation and channel.
Main Accountabilities:
• Leads integrated Brand Marketing Plan development and deployment:
• Brand audit, Jobs to be done, Activity plans, Scorecards & in-market pricing.
• Proposes brand activity and measurable objectives
• Responsible for the brand P&L & help drive profitability of the brand.
• With Customer Development, sets national level brand KPI’s and channel marketing strategy and identify relevant in-store solutions.
• Engage with key customers alongside CD.
• Leads the development of draft and final channel plans
• Activates campaign ideas in the national market
• Monitors brand performance to implement appropriate plan changes.
• Responsible for Brand Communications: Checking translation of advertising into local language and adaptation to comply with local regulations, Activation advertising /tactical local copy, allocation of media budget within parameters, PR & Sponsorship.
• Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance. Recommends solutions and implement improvements to meet annual targets.
• Helps coaching of Brand Manager, and ABMs in Brand Building skills and competencies.
INNOVATION & RENOVATION:
Responsible for launch management; building launch plans and channel strategies (promotions and media), Customer sell-in and legal & regulatory issues..
Requirements
Key Competencies:
• Growth Mindset
• Consumer & Customer Focus
• Accountability & Responsibility
• Building Talent & Teams
Key Skills:
• Understanding customers and shoppers.
• Develops brand marketing plans that build equity and business.
• Brand management experience on a multiple of FMCG brands / categories
• Launches relevant innovation and relaunches ,
Marketing activation skills:
• Creates/deploys integrated communication
• Monitors progress and takes action
• Good business understanding to translate commercial insights to business proposals
• Core aspects underpinning
all skills: Creativity,
Empathy, Obsession with
brands & consumers,
Sense of Aesthetics,
Analytical Thinking &
Rigour.
Essential Relevant Experience:
• Minimum 5 to7 years relevant experience in FMCG Brand Building/Development.
Articulate, Well Presented, and has strong FMCG Brands experience within Egypt.
• Business planning and implementation experience as well as project management
About the Company
Forte ICT is a value added human capital consultancy founded by likeminded people with 40 years recruitment or industry related experience between them. We strongly believe that “making the right choices” for both our clients and candidates alike throughout the recruitment process based on the highest level of professionalism and integrity is at the heart of what we do.
Any professional partnership requires understanding, empathy and shared values. We know that people are just as important as the process. In developing an open and transparent partnership, we focus on building respect and trust that leads to such a thorough understanding of your requirements that we become your most effective advocates.