Digital Acquisition Manager

Robert Walters

Dubai, UAE

Ref: NP316-127

Job description / Role

Employment: Full Time

Reports to Head of Marketing Middle East Africa

Our client, a multi-national publicly listed technology and consumer products company, is seeking a Digital Acquisition Manager

N.B. Must have a minimum of 2 years social media experience and be fluent in Arabic

Role Specification:

To shape and plan all of the social media and online transactional activities in the Middle East, Africa, Turkey and India.

Online communication responsibilities:
- Conceptualise, plan and execute social media campaigns using owned, earned and paid for social media channels with various Territories, obtain consistency in planning, execution, and tone of voice
- Measure effectiveness of campaigns and suggest improvements

Online revenue responsibilities:
- Increase connectivity, unique and repeat visitors, store sign up, conversion rates and transactions
- Deliver on digital KPIs, benchmark performance against rivals
- Grow membership
- Create and execute Campaigns that fit the local festive and sales calendar
- Analyse Budget vs Forecast vs Actual volumes, recommend corrective action
- Provide Trend & Benchmark analysis on Business metrics
- Liaise with Third parties to drive their revenue
- Successfully launch new products and services (when appropriate for the region)
- Improve digital presence with partners (non-game, retailers, media)

Systems
- Office programs, Facebook, Twitter, YouTube, Google, Yahoo platforms

Requirements

Person Specification
The ideal candidate will need to have an Arabic speaking and cultural background
Minimum 2 years of social media experience
Self-driven, organised and methodical with the ability to multi task between regular tasks and short notice requests
Possess consumer electronics experience

About the Company

Robert Walters is one of the world's largest specialist professional recruitment consultancies with 53 offices spanning 24 countries.

We've helped thousands of professionals find permanent, contract and interim roles with leading global corporations, small to medium sized companies and innovative start ups. Our specialist recruitment focus includes: accountancy and finance, banking, engineering, operations, legal, IT, sales, marketing, procurement & logistics, HR and support/administration.

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