Digital Advertising Specialist

Job description / Role

- Determine the advertising goals in line with business objectives
- Set direction for PPC campaigns and identify optimization opportunities with a focus on CPA goals
- Create online marketing campaigns with specific targeting (users interest & behavior segmentation, location, language, and demographic).
- Use all the available tools to create the best keyword lists; relevancy is the most important factor.
- Write brief and effective text ads, using successful techniques.
- Evaluate the performance of the banners running on different display networks, and provide the designers with recommendations about banners image and message.
- Ensure achievement of best results in terms of Cost per Acquisition (CPA) and Return on Investment (ROI).
- Preparing custom reports to E-marketing Team Leader and Regional Marketing Manager to indicate the performance trends and include recommendations in order to improve the performance.
- Sends weekly email shots to company’s database.

Requirements

- Knowledge of Digital Marketing current best practices and understanding of Digital production processes; Pay-Per-Click, Paid Search experience is a must.
- Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results.
- Knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
- Strategic content creation and excellent writing skills.
- Ability to work independently and in a team environment.
- 3+ years overall digital marketing experience within a corporate marketing department or agency
- BA/BS degree from an accredited university
- Google AdWords is a must, Bing certification is a plus
- Ability to work in a fast paced environment
- Strong communication and writing skills
- Fluency in Arabic and English is a must
- Detail oriented and strong analytical skills
- Beginner to intermediate knowledge of HTML
- Intermediate knowledge of Adobe PhotoShop
- Previous experience with any of the popular email marketing services, such as SmarterMail, OpenEMM, RightNow, MailServer .

About the Company

IDP Education is a world leader in international student placement services. Our global network of 89 offices helps students from 30 countries to study in Australia, Canada, New Zealand, the USA and the UK.

IDP Education Ltd is an ASX listed company that is 50% owned by 38 Australian universities. For more than 45 years, IDP Education has played a major role in international education.

IDP Education is also a proud co-owner of IELTS (International English Language Testing System). IELTS is jointly owned by British Council, IDP: IELTS Australia and Cambridge English Language Assessment. Since its launch in 1989, IELTS has become the world’s most popular high-stakes English language proficiency test.