Digital Brand Manager

Kingston Stanley

UAE

Ref: MP173-183

Job description / Role

Employment: Full Time

The Digital Brand Manager is responsible for the strategic development, planning, activation management and analysis of the company's digital communication & CEM platforms including: brand web-sites, social media channels, Mobile, digital , and search. In order to effectively early reach, engage & convert ME moms through digital channels as part of the overall integrated connection planning for the company's across the Middle East.

Manage the digital/CEM elements of the marketing mix, to increase early reach and engagement, with an immediate special focus on:
- Defining & managing the strategic role of the different digital channels (social, mobile, online) within the overall communication/ engagement plans, based on understanding the digital media consumption habits / content lookup landscape of our target moms in the ME.
- Leading the upgrade of the CEM platform to increase relevancy for early connection with moms both in terms of contents and tools
- Day to day management of digital marketing campaigns including setting KPIs, budgeting and results tracking to improve efficiencies in reach and spend

Requirements

- 3-5 years of relevant work experience in digital and/or brand marketing, ideally in FMCG
- Must be fluent in English, knowledge in Arabic is a big plus.
- Knowledge of digital sphere such as mobile, social media, paid advertising, search and on-line video and/or desire to learn digital and adapt quickly
- A creative and analytical mind, identify insights behind facts and figures
- Curiosity about identifying what drives engagement and conversation.
- Project management experience

About the Company

Kingston Stanley is the leading specialist marketing recruitment agency in the Middle East, working exclusively with clients and candidates across the full spectrum of the marketing sector since early 2011. We will help you find, screen and select the ideal candidate for your marketing jobs, and we have the largest, most current and qualified network of suitable candidates, ready to start immediately. Whether you have a role that urgently needs to be filled, or a killer portfolio, you’ll find what you’re looking for here. Strong ethics, honest hard work, integrity and marketing recruitment are the four pillars of our business and brand.

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Senior Auditor salaries in Kuwait

Average monthly compensation
KWD 850

Breakdown available for industries, cities and years of experience