Digital Marketing Executive

Emaar Hospitality Group

Dubai, UAE

Ref: NP094-34

Job description / Role

Employment: Full Time

The Digital Marketing Executive will support and maximise brand exposure across all online platforms in accordance with the corporate guidelines to ensure the hotel services are accurately represented, and support e-commerce objectives.

The Digital Marketing Executive will report to the Marketing and Communications Manager and interface with digital teams across the group, as well as liaise with external agencies and vendors when necessary.

PRINCIPAL ACCOUNTABILITIES

•Assist Marketing and Communications Department in developing their social media and content strategy across existing and new platforms including but not limited to Twitter, Facebook, YouTube, Instagram, Vine, LinkedIn, Google Plus and Foursquare.
•Monitor online platforms and communities to report on new trends and existing conversations around EHG brands.
•Assist in reviewing social media / digital campaign performances and make recommendations for improving media campaign with the Marketing and Communication Manager and Corporate E-Commerce Manager.
•Provide reports to analyse monthly social media engagement statistics. Keep the Marketing and Communications team up-to-date by researching and evaluating upcoming social media tools.
•Maintain accurate information across different digital platforms and constantly update these platforms with new content.
•Ensure online brand identity is protected and manage website content of the hotel and other units under hotel’s management.
•Support the establishment of e-marketing calendar and assist different hotel department in maintaining their customer database.
•Participate in online workshops, conferences and networking opportunities to keep abreast with trends in the digital / marketing field.

Requirements

QUALIFICATIONS, SKILLS AND COMPETENCIES

Candidates should possess the following characteristics and skills to be considered for the position:

•Degree in marketing, e-business, communications or a related field with a minimum of 2-3 years’ work experience in a digital / social media role.
•Excellent written and verbal communication skills in English and Arabic language skills are a plus.
•Experience in using multiple social media platforms including but not limited to: Facebook, Google Plus, Foursquare, LinkedIn, YouTube, Vine, and Instagram.
•Experience in using social monitoring tools such as Radian 6, Google Analytics, Tweet Reach, Hootsuite, etc.
•The candidate must have an engaging and creative writing style, with the ability to adapt content for different social media platforms.
•Sound judgment and confident in making quick decisions in a fast moving environment, whilst managing relationships and requests with tact, diplomacy and persuasion.
•Strong time management and strong multi-tasking skills.
•Flexibility to work beyond regular working hours to support business objectives.

BONUS QUALIFICATIONS

•Functional knowledge of HTML, JavaScript and Adobe Photoshop.
•Familiarity with content management systems such as Tridion.
•Ability to jump from the creative side of marketing to analytical side and experience with search engine optimization best practices, search marketing, social media optimization and related analytics.
•Experience with working in cross-functional teams and interactions with media agencies, graphic designers, usability experts.

About the Company

Emaar Hospitality Group LLC, the wholly owned subsidiary of Dubai-based global property developer Emaar Properties PJSC, manages the company’s growing roster of hospitality and leisure projects. Emaar has expanded into hospitality and leisure in line with its Vision 2010 to become one of the most valuable companies in the world through a two-pronged approach of geographic expansion and business segmentation.

With total assets of development value US$1 billion (AED 3.67 billion), Emaar Hospitality owns and manages a diversified portfolio of hospitality assets such as hotels, serviced residences, golf resorts, Dubai Polo and Equestrian Club, recreation clubs, the Dubai Marina and associated yacht club.

Emaar Hospitality Group’s vision is to be recognized as the premier global provider of personal, innovative and memorable lifestyle experiences.

In tandem with the development and management of first class leisure facilities, Emaar Hospitality has rolled out The Address Hotels + Resorts, with a commitment to building a world-class 5 star hotel chain in under a decade.

Get personalised updates on latest vacancies
Job Alerts by Email
  • Personalised updates on latest career opportunities
  • Insights on hiring and employment activity in your industry
  • Typically sent twice a month
Partner salaries in UAE

Average monthly compensation
AED 21,500

Breakdown available for industries, cities and years of experience