Job closed
Ref: HP698-10289
Job description / Role
We have a requirement for Digital Marketing Manager reporting to Marketing Manager, Sales & Marketing, Al- Futtaim Motors Lexus Head Office.
Digital Marketing Manager is responsible for developing, executing and maintaining digital and social media marketing programmes to maximise sales and loyalty within Al-Futtaim Motors Lexus.
- Development of digital marketing plan encompassing website, social media, display, SEO/SEM and initiatives in addition to a long-term digital roadmap based on brand objectives.
- Website platform migration and maintain www.lexus.ae, ensuring it is the reference distributor site in the UAE.
- Develop social media strategies that meet fan acquisition and retention goals and build strong, consistent consumer engagement and advocacy in line with the brands tone of voice
- Ensure customer data acquired through the digital channel is integrated into the SAP base
- Manage digital marketing budget, ensuring efficiency of spend.
- Continually track, measure and optimize the effectiveness of online efforts including website visits, ad campaigns, search terms, social media metrics.
- Track best in class practices of each social media platform,. Provide information on emerging technologies and other relevant information in the digital marketing space and recommend their use if appropriate
Requirements
- BS/BA degree required, preferably in Marketing, Communications or related field
- Minimum 5 years marketing experience with specific focus in digital communications
- Deep knowledge of digital media platforms, best practices and market trends
- Solid background in SEO, SEM, digital advertising and paid search.
- Highly proficient in Google Analytics, Google AdWords and other marketing platforms
- Thrives in entrepreneurial environment while being creative and resourceful in addition to also building structure and process
About the Company
Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.
The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.
The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.