Job closed
Ref: HP747-214
Job description / Role
This is a new position reflecting the growth plans and expectations for the B2B market at SGE, as well as the role digital and social media will play within our B2B marketing efforts.
The person filling this position will join the existing digital marketing team in support of the Enterprise marketing team. Responsibilities will focus on managing Samsungs digital and social media presence for B2B/enterprise, including our web presence, customer database, content marketing, social media, search and online media channels.
Primary activities would include strategy and content management for our web presence, as well as roll-out, management and ownership of our social media presence for B2B.
This person would also lead vertical-specific digital marketing initiatives for different industries such as Finance, Transportation, Retail, Healthcare and more. We are looking for someone with a wide degree of digital/social marketing experience, though B2B marketing, marketing communications, and vertical marketing experience will be especially valued. Familiarity and comfort with mobile technology and solutions is required.
Requirements
Reporting directly to Head of Digital Marketing
To be responsible for developing, executing and delivering the B2B digital / online marketing and media strategy, planning and budget to drive the business forwards through key digital marketing channels.
Create online marketing programs and campaign strategies for B2B division.
This person will be expected to take responsibility for both strategic and tactical activities and assume full responsibility of the B2B digital marketing plan and for the smooth running and completion of projects including but not limited to leading Samsungs B2B presence on web, mobile, email marketing, search marketing and social media.
Work daily in support of the B2B marketing team.
Define and manage the appropriate agency resources/types.
Measure and analyse marketing programs and campaigns performance and provide insights and Work with the MI manager to evaluate effectiveness of digital media usage.
To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
About the Company
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. Samsung employs 286,000 people across 80 countries with annual sales of US$216.7 billion.