Digital Marketing Manager

Job description / Role

The Digital Marketing Manager will be responsible for creating and implementing digital marketing strategy to support lead acquisition and brand awareness objectives across the organization including SEO, PPC, Social CRM, Affiliate and Email marketing.

The successful candidate will have previous experience building/setting up a digital marketing function from scratch within a B2B environment. Ideally you will have 4-5 years experience and have strong project management skills.

Key responsibilities:
* Create digital marketing strategies and implementing digital marketing plans
* Drive new leads via online channels and demonstration or evidence of ROI
* Grow customer base via digital marketing channels.
* Manage desktop and mobile sites to improve customer experience, customer satisfaction and business value generated.
* Maintain and update websites with existing team members or external agencies. Includes optimisation of web pages, landing pages, conversion strategies and technical requirements.
* Interpret research and data to support content strategies and multichannel (or omnichannel) user experience journeys.
* Manage and measure integrated campaigns to include online such as search, affiliate, email, social media, PPC and SEO. Report on results and set organisational KPIs and implement within dashboards using Google Analytics or other analytics packages.
* Social media planning across agreed channels and management of campaigns/channels in collaboration with PR team
* Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data, PPC analytics.
* Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data, PPC analytics.
* Support the Marketing Manager on CRM strategy (Salesforce) and integration across all digital platforms.
* Manage potential multichannel agencies including Digital, Display, SEO and PPC.
* Responsible for copy and brand experience for all digital channels (some in collaboration with PR team).

SR Group is acting as an Employment Agency in relation to this vacancy.

Requirements

The successful candidate will have previous experience building/setting up a digital marketing function from scratch within a B2B environment. Ideally you will have 4-5 years experience and have strong project management skills.

About the Company

Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.